It very well may be. Free websites are typically either provided by a loan officer's company, or is sought out by the loan officer, both with many consequences: A company provided website typically does not brand an individual loan officer, it brands the company. The online loan applications on the company website (if there are any) are generally not branded to each individual loan officer, causing referrals and prospects to be lost in the shuffle and given to the wrong LO or to the broker. Your prospects may be going to another LO that you work with! Also, you don't have your own web address to advertise or send your clients, prospects and referral partners to with your company's website.
A free website always has a catch. Some free websites sell your info and your client's info. Some free websites put mandatory links on your free website that go to paying client's websites. Some free websites put google ads across your free website, the google ads take your visitors to websites like financial.WellsFargo.com/loanapp and Ditech.com. Not so good for you! A free website can be directing your visitors out of your website, into the hands of a competitor, all the while the company hosting your "free" website makes money when people click on the google ads that direct your visitors OUT of your website!!
Solutions:
Brand Yourself. Each individual loan officer really needs their own website to brand themselves with - in today's climate the safest website address for a loan officer to purchase and advertise is their name. ex. annsmith.com or annsmithloans.com or annsmithlends.com. A website address like this will allow for any necessary company changes in the future. Purchasing a web address is simple and cheap at www.GoDaddy.com
A valuable company website that brands each individual loan officer: Unless your company has a MorSystems Gold Company website your apps are being lost - our company site brands each individual loan officer, giving each loan officer their own web page, individually branded loan apps and unlimited free web pages for all referral partners. Mortgage Company Websites http://www.morsystems.com/websites/company_sites/gold/
A valuable mortgage web site does not have to be expensive, but it does need to make you money. Our mortgage websites start at just 12/mo. Stay tuned for more ways to get more traffic to your site, how to train referral partners to send their clients to your site, and more SEO help!
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