Dear Mr. and Mrs. Seller,
I am sorry life has thrown you a curve. It isn't the absolute best time to sell your home. The next few months will likely be extremely stressful for everyone in your family. You will get advice from everyone from your mail person to the dry cleaner.
Watching the evening news will not only make you want to scream, but may cause nightmares. Turn it off. The reporter from Whatever City, Whatever State, isn't likely a local expert.
It is time to channel your inner Martha Stewart. Your home is now a product you MUST sell. Tell yourself that everyday. It isn't easy, but it is an absolute must. Your PRODUCT must appear better than all the others at a similar price.
Buyers from all sales industries are now comparison shoppers to the extreme. So you must take NOTHING for granted. Wash, iron, disinfect, organize, polish, REMOVE with a vengeance.
If you have children, involve them in the process. Give them specific duties, they will gain ownership rather than resentment.
If you have pets, good luck.
No seriously, if you are one of those pet owners that is POSITIVE your home has no pet odor, think again. I have a dog, I consider myself to be immaculate with him; however, I am not a fool. It is time for Sparky, Fuzzy, Spot, and Princess to go on vacation.
Call your parents, NOW.
You can and will survive. Will you sell your home? If you partner with an expert. If you join forces with a Realtor who is more of a listing agent than an inventory agent. Interview Realtors, you will be amazed at the level of professionalism.
Realtors are THE ONLY ONES that know your local market. They can give you advice and direction that will be invaluable to your transaction.
Play the theme from Rocky, sing along to Gloria Gaynor, get yourself psyched up, you can do this with the help of a REALTOR.
Sincerely,
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