First ever Blogging course approved for Con Ed in the United States!

Ann Arbor, MI was the location of a much anticipated blogging event hosted by the Ann Arbor Area Board of Realtors.  They were two back to back blog courses given by noted Blogger Lola Audu. Ms. Audu taught the lively group about the development of social networking.
She dealt with the conceptual aspects as well as the nuts and bolts.  She touched on where society is moving as a whole and what the Gen X & Y members would expect.

Ms. Audu suggested some of her favorite books. One is about Survival techniques-

“Mere Survival today depends on being able to do something that overseas workers can’t do cheaper, that powerful computers can’t do faster, and that satisfies one of the nonmaterial, transcendent desires of an abundant age”
Daniel Pink, author A Whole New Mind
Grown Up Digital   by Don Tapscott  How the young movers think.
Groundswell   by Forester Research  tells how to incorporate this movement into ones business.

Some of the questions that she so eloquently answered
Why Blog?
What works?
Who should set it up?
Search Engine Optimization- Get more?
Measure how successful are your efforts
Creating online Loyalty
Do you need Animation, audio, video?
Are tags important?
Should you tell a story?

 The second topic covered Blogging & Ethics for the Real Estate Professional

Some quick snippets-   
Long tail
Web1.0 Marketing vs Web2.0
Disclaimers
Plagiarism
Copyscape
Utterli
Flickr
Naymz, counterguide, freefind……

A big Thank You to Ms. Audu for providing the most enlightening continuing education I’ve had in my 20+ year Real Estate career. If it’s offered near you- take it!