We've all heard of FSBO (fizbo) sellers -- For Sale By Owner. Agents tend to feel that it doesn't make much sense for people to try and sell their homes without the help of an expert. Yet many agents fall into the same trap in their selling...they become PhSBAs! (insert scary music here...dum, dum, dum!)
That's right. Photos Shot By Agent -- PhSBA (fizba). And a very scary sight it can be, too. Photos that are on a slant (I didn't know the Leaning Tower was for sale!), dark, fuzzy, or just plain odd.
This one is a triple threat - fuzzy, dark, AND crooked! By the way, please pay $400,000 for this house.
Now, to be fair, many agents take fine pictures, and some even take fantastic pictures...kind of like some homeowners do an excellent job of selling their homes privately.
But if you are a PhSBA agent, don't worry. There are lots of great real estate photographers out there, and they charge very reasonable rates. It is probably a worthwhile investment to spend a few hundred dollars to make or save a commission of a few thousand dollars.
Now, if you are one of those agents who likes to take photos, but has not been able to devote a lot of time to learning photo techniques, I'll be writing a few blogs with some tips and tricks to get you living off the lens. It's great fun and a wonderful outlet for your artistic creativity...you know that stuff that gets stifled due to the cut and thrust of the real estate business!
So polish off those lenses (with a lens cloth, lens cleaner and a gentle motion moving from the centre towards the outside, for goodness sake!), and get ready to be the best PhSBA agent ever -- or else expect a call from your friendly neighbourhood real estate photographer!
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