Marketing that persuades, sways, induces or influences?

Paul Chaney and I had a great coaching session yesterday about Internet Marketing where he shared an acronym from a book he is reading called Secrets of Online Persuasion by John-Paul and Deborah Micek.   Some of you will have done a lot of these things, and some of us need to work on a couple of these points - but they are true, they are simple and they are a MUST for successful Internet Marketing.

F- Focus of Niche

O- Optimize Key words

O- Organize Content

D- Dig into your results

Paul called these the 4 keys to "spider bait" - I thought that was genius!

FOCUS ON NICHE- for your blog to be successful you need to be passionate and knowledgeable (passion + knowledge = niche)

OPTIMIZE KEY WORDS- We've talked about this before but cannot stress it enough.  The more specific the keyword, the better the results.  Less used key words can mean a lot of traffic.  Pay attention to 2 and 3 word key phrases (they may get the results you need). And here's something that made me smile:

Short Keywords -----> browsers

Long Keywords -----> buyers

ORGANIZE CONTENT - this goes into detail about categories and tags based on keywords (remember that the consumer needs to be able to find the content and so do the spiders).

DIG INTO YOUR RESULTS -  This is the most important aspect of this whole lesson , and I am particularly glad it made it at the end of the "food chain".  I think you would agree that this is the area that we take for granted the most and has to do with evaluation and analysis.  What are your STATS?

• which keywords or key phrases are bringing traffic to your website?
• where is unsolicited traffic coming from?
• If traffic is coming from other sites, make sure you acknowledge the source and thank them
• If this is a concept that just seems "out there" for you - check out Web Analytics For Dummiesby Pedro Sostre and Jennifer LeClaire.
• Micek says to reply to ALL comments left on your blog (You know I was happy to hear that!)

We will be going into ways of keeping your content fresh and discussing what happens when "your well runs dry".  Dont forget to check out this post by Caleb giving us the stats of The Project Blogger Competition - Project Blogger Round-Up: Week 4 April 30th- May 6th  - I'm also supposed to be telling you to VOTE since a lot of Active Rainers have not realized they can vote each week for their favorite Project Blogger Team.