I've seen big jumps in search engine placement of my website (www.ParkCitySold.com) with following just a couple of easy website content maintenance updates.
For each of the major areas that you cover in your RE business, write a short article on the area. These articles are a foundation for creating a webpage on that community. You can look at one of the pages on my website as an example (it's not perfect, but you'll get the point): http://www.parkcitysold.com/Area_Old_Town/page_1853182.html
- The first part of the article should focus on places your clients might be attracted to or that are important to people living in that community. Each of these is attractions is a keyword that you then write a short blurb on. (See my page) If you have a number of such pages, the search engines will see you as a subject expert. And, you'll get more visitors to your site when they search on thos attractions. (Perhaps they aren't immediately looking for property, but they'll see and remember you as a real estate agent.)
- The second part of the page should be something that it is easy for you to update on a monthly basis. I use statistics on recent sales. This is the critical portion for gettting the search engines to re-index your site on a monthly basis. It only takes a few word changes each month to get them to keep coming back.
- I add a 3rd and 4th area (not necessary for search engines ... but, the clients like it). First are historical stats on the community. Next, a contact capture form.
If you look on the rest of my site, you'll see that most of my webpages are structured this way. And, I've seen big jumps in my visitors since moving to this format ... and, they tend to stay on the site longer because it provides information they're interested in.
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