A new entrepreneur decided that this would be a GOOD time to open her doors to business servicing the Real Estate Market with her expertise.  She went through the motions of getting her business name, licenses, insurance - she even dished out a good some of money to an attorney to ensure that everything was done properly. 

Next came the website, she made a couple of phone calls, and then sat by her phone waiting for it to ring.  She decided to offer internet services, broaden her services, offered incentive, even gave out some of her expertise for free on internet chat sites (although anonymously) and waited for the phone to ring. She was pointed to Active Rain by a Colleague singing its praises for what it has done for networking, advertising and sharing tips and advice to the public; so she signed up to Active Rain (but never blogged or even posted a comment) and waited for the phone to ring.  Her Colleague pointed her to LinkedIn, Naymz, Craigslist, Back Page, and Twitter.....how ever she is too busy.....  waiting for her phone to ring.

In any industry, especially within the first couple years, it's pretty much a rule of thumb that you will spend at least 80% of your time marketing yourself and your product, maybe 10% of your time following up on leads and the last 10% of your time doing what you really love to do in your chosen field.  These numbers might vary slightly depending on your market, but it will be pretty close.

Marketing your product or services when establishing yourself in the marketplace is the ONLY way people are going to find out about you. Simply throwing your new name on a website URL will never be enough, mailers, brochures and newsletters is another way to get your name in front of potential clients, door knocking or visiting businesses is yet another.  

However, even after being open and being an established business for years, you STILL need to market yourself.  If you beg to differ, then why do major brand names spend millions in advertising when they are already HOUSE  HOLD  BRAND  NAMES.  Because they market themselves and attempt to convince a huge number of people that their product is superior than the one sitting right next to it on the shelf.

You have to learn, and be able, to toot your own horn. It doesn't have to be a huge number on a national scale, even just a handful to start is progress.  But believing that because you simply have a fabulous website, you cannot vanquish on the mentality of "they will come".  You have to get out and convince them that they should.  And in any industry:  If you can't toot your own horn, then you're just blowing it.

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