At the tail end of January, my Growth Leader site, servingblaine.com went active. This is my first experience with a lead generation system so I had no preconceived notions of what to expect. My expectations were high based on the results other agent were getting from their Growth Leader test sites around the country that had started a few months earlier. On January 23rd, I had my first lead. Not so great as it was specific to a downtown rental but one day one lead. Not too bad. Now after just four weeks in the program, I have had 106 prospects sign up at my site. Last week, I had 16 leads come in during one 24 hour period. That is an attention grabbing amount of leads!
Here's the drill down:
- 106 Total Leads
- 3 New (Just came in since last night)
- 8 Retry (Came in during the last 3 days...waiting to see if they come back)
- 16 Active (Currently using the site and/or communicating with me directly.)
- 71 Inactive (Signed up and have not returned to the site for over a week.)
Of the 16 active leads, I have been in contact with 6 via email answering questions and of those I have spoke with two. Both were given information to get in touch with a loan officer for preapproval but only one so far has made contact. Of the retry prospects, I have received email questions from two and have been in contact with both. One of the 71 inactives has been referred out to another agent and is now actively working with her.
Over the past few weeks, I have been working with the Growth Leader team to tweak my site to get more leads that are in my specific area. Unfortunately, to get Blaine leads I am also getting many more for Minneapolis. But is that such a bad thing? Maybe not as I have a strong referral network throughout the Twin Cities.
When I first get a new lead, I assess as to which part of the Minneapolis/St. Paul area they are searching in to figure out if I can help them directly or if they are a potential referral. Then I start the follow up specific to their search criteria.
One thing I do with new prospects, is activate the addresses and send an email to announce the new functionality. Currently, new prospects are automatically set to search the site without the ability to see the address or exact location of the homes. I think this is why over 90% of the prospects come to the site and never come back. Why should they when on other Twin Cities search sites, the address information is immediately available? I have had more new and retry prospects flipped into active since I discovered this in the third week.
I strongly recommend that users of the Growth Leader system be given the option when building their sites as to whether they want the addresses to show or not. If you are in a market where this information is readily available on competing sites, it may keep more registrants coming back if they have it available here.
Another thing...According to the Growth Leader performance evaluator, with over 100 leads, I should have at least one sale. That was good for a laugh after barely four weeks in the program. But there are some leads with good potential. It just may take a bit more time for that first sale.
Don't forget to subscribe to follow my progress with the Growth Leader system!
If you are buying or relocating to Minnesota and need help from a professional REALTOR®, give me a call or visit my website for a FREE Relocation Packet, Homebuyers Success Packet or sign up for Listingbook Twin Cities Home Search. I specialize in acreage and lakeshore properties in the north and east Twin Cities metro area including Ham Lake, Lino Lakes and all communities in the Forest Lake School District! Serving Anoka, Chisago, Ramsey and Washington Counties in Minnesota..JPG)
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Copyright 2009 Teri Eckholm http://www.terieckholm.com/
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