Look at all of the technology available to us today. Never before have we been able to reach so many so quickly. Just at the touch of a finger we can connect to anyone, anywhere.
I have been reading some of the responses to my most recent blog and one in particular caught my attention. Enough to write a few lines about what they had to say.
"Post as many photos on your listings as you can." What words of wisdom. Buyers are finding a lot of our inventory and the inventory of other Realtors on line. Without the help of an agent. How do your listings look? Are they wordy with all kinds of descriptive statements such as, "Elegant, Park-Like Setting". "Nestled in a Forest of Evergreens" Why not show them the park-like setting? Why not show them the private back yard filled with evergreens? It may sound easy to simply take photographs and then post them on our property listing because it is easy to do. I can't think of an easier way to show what we are selling than by posting photographs.
Now, there are photographs and then there are photographs.
Did you ever research properties for a prospect only to have the photos that are posted in the listing too dark? Too small? Not enough of the room displayed?
A wonderful friend of mine, Linda Hanson with Keller-Williams, really was a wonderful inspiration for me. She taught me how to take pictures. Now, I must tell you that giving someone the credit for teaching me how to take photographs is a feat in and of itself. You see, I am a professional Photographer and have been for the better part of 30 years. But my area of expertise is in landscape and wildlife portraiture. I take wedding photos, anniversary celebrations. Valentines day church receptions. Not pictures of homes and rooms. There is a right way and a wrong way to photograph a property.
Make this home you are trying to sell come alive. Make the room look big, make it look brite. Give the home exterior that look of having curb appeal. It's easy if you try.
Do virtual tours whenever possible. We at Re/Max are blessed with a company that provides tools such as The Re/Max Design Center. The Design Center has thousands of virtual tours and brochures and flyers and thank you cards and on and on. I use them. I have been told by my customers and clients that they were very impressed with my sales tools. They then would compare me with another agent that just presented the customer with an MLS data sheet and nothing more.
Now we all know that homes sell for a variety of reasons and not just because you take great photos of it. But, the real benefit here is the customer who thinks we are so much more professional than the other person. This is what I call, customer satisfaction. Do you think that my customer is going to tell others about my ability? Do you think that they may take this flyer or brochure to their office or place of employment and show it off to their peers? By the way, I couldn't get cheaper marketing if I tried.
The other items I mentioned on my title to this blog are all important. I think the introduction of the PDA Cell phone is perhaps the greatest piece of equipment any of us can possess. That is, if you know when to put it away. At such times as a family vacation and the time you spend with your significant other or other clients. LOL
So, let's take the extra time to take another 10, 15 or even 20 photos. Let's be creative in our photography. If you need help, simply look at some real estate magazines. See just what catches your eye and emulate this type of shot on the property you are listing. I guaranty that you will reap big dividends.
Larry Stanul
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