The 4 Main Reasons Why Houses do Not Sell
The author writes for Philadelphia, but these ideas hold true for EVERY market.
4 Main Reasons Why Philadelphia Houses Do Not Sell
Below are the 4 main reasons why Philadelphia houses do not sell. I believe these 4 reasons are also the main reasons in any geographic market as well:
Each reason is also the subject of it's own individual blog entry so please click on each link for further explanation.
So without further wait, the secrets (and solutions) are below:
1. Price - Improper pricing from the beginning and failure to adjust the price when needed.
Solution: Research and analyze the current market and identify the best starting price from the very beginning.
2. Poor Advertising and Insufficent Marketing
Solution: Market Market Market - make sure your Realtor is an expert internet marketer !
3. Difficulty Showing the Property - You cannot sell properties that you cannot see. Does the "key in office" (the other side of town) ring a bell ? Or better yet "listing agent must accompany" for a vacant property sound appealing when you have 4 other properties to show ?
Solution: Use a professional showings desk to set up and monitor all showings.
4. Stigma - Once a property has a stigma, buyers may avoid it like the plague or will run out of the house faster than they walked in.
Solution: Identify stigmas and remove them either through repairs, disclosure and/or staging.
So how do I sell my property you ask ?
Simple, with the market as difficult as it is, it is imperative to hire the right listing agent from the beginning that has experience with the process, understands what the buyers are looking for, knows the market inside and out, and acts as a consultant and advisor every step of the way ! We sold close to 100 properties in 2008, maybe more once I look at the stats so who says the market is slow in Philadelphia ?
Our combination of intensive internet marketing, pricing and making sure that every showing request gets in the property along with eliminating any possible stigmas works !
What are you doing today to get your property sold ?
What other items can you add to this list ?
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The Somers - Philadelphia Real Estate
Search the MLS Properties Here in Philadelphia
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