Do you dread the sight of certain phone numbers coming in on your phone?  Do you open your email with one eye covered hoping not to see an email for a certain seller? 

Using some very easy systems and implementing a very easy follow up plan can save you a tremendous amount of energy down the road.  Listing a home for sale is a big deal for sellers.  More than likely it is one of their largest investments they have.  Sellers get nervous, anxious and unsettled with the amount of housing drama played on the news on a continuous 24/7 loop.

What can you due to help?  One system that works is making a weekly phone call or email to your clients.  Common topics may be online showings (web hits), new listings (competition), showing feedback, open house feedback, or even letting them know you have nothing new to report works too.  You now build a bridge of communication with your clients creating a sense of trust and integrity.

Challenging sellers do not dislike you, they just want to know that you are working hard for them.  Another tool that works really nicely is a Market Watch report.  This can be done with the MLS or Market Snapshot with Top Producer.  You can set up a search around their property (1-2 mile radius) of all comparable properties.  The search can then go out daily, weekly or only when something changes in their area (you can also cc yourself in on the emails to also be notified with what they are seeing).  The key point is they now know what is happening around them vs. hearing through 3rd party sources.

Implementing these strategies will make a difference in how your sellers view you.  You are viewed as the professional, who has a pulse on the market.  Letting them know of changes that are occurring and taking the time to communicate with them.  You will have happier sellers and happier sellers makes life a little easier!