Dear readers,
I still haven't found a good, practical use for my company facebook page - Sam White Properties.? Being in a student market (College Station is home of Texas A&M University) I've had good luck with facebook ads...good click-through and conversion. But, I'm sending them to specific landing pages on my domain, bypassing my facebook page. I can tell, its lonely.
Currently, I'm using Sam White Properties on facebook as a place to post notes, links or photos. Most of the traffic to the page comes from my Monthly Market Report page on my primary domain, as well as through sub-domain facebook.SamWhiteRealty.com.
My activerain blog automatically posts to the page as a note, so as long as I'm blogging, I'm adding content. I also like the way it will post a graphic or photo beside the link in that section.
I try to add seven items per week, but that doesn't always happen. As an avid, personal facebook user I'll keep it updated, but I just haven't really found a purpose for it in all of the noise.
I did an experiment with targeted advertisements driving visitors to landing pages last weekend. I used four types of landing pages and three of them were bombs, while one worked very well. Now I have to figure out why.
Blue skies,
Sam White
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