One of my "obsessions" when listing a house is taking great pictures for the home's Brochure as well as the mls.
Most of my clients say they have passed on listings when they don't have pictures or they have very bad ones. I can't believe when I see bad quality pictures now when everybody can have access to a digital camera. A picture tells a thousand words as the saying goes. But, when it comes to listing photos, a bad picture can tell a negative story and can hamper your ability to sell a house for the best price possible.
In CREA's most recent survey about mls.ca®, consumers said they want photos and lots of them when they are searching for homes on-line. But dark, out of focus photos are not what those consumers had in mind.
Not only the camera, a tripode & lighting are important. Take the time to show good spaces. Don't show mess, clothes on the floor, clutter...in that case is better not to publish those pictures...believe, they won't help you selling the house. Busy, cluttered backgrounds distract from the main subject.
Listing photos are part of the overall marketing package you offer your clients and should be as professional as you are. I personally drive lots of people to my listings with just good pictures.