Recently, I was reading the Google Blog, the author Jonathan Rosenburg had written a post on the future of the Internet. Being inspired by both the Inauguration of President Obama and the Celebration of Presidents Day where we honor President George Washington and President Lincoln.
The whole article is a great read but I will summarize here if you don’t have time to read the long post. Several important points stuck out to me as I read and re read the post.
It caused me to reflect on our responsibility as Realtors, Lenders and bloggers.
Today Everyone Can Blog
One thing that we have learned in our industry is that people have a lot to say. They are using the Internet to publish things at an astonishing pace. 120K blogs are created daily — most of them with an audience of one. People under the age of nineteen create over half of them. In the US, nearly 40 percent of Internet users upload videos, and globally over fifteen hours of video are uploaded to YouTube every minute. The web is very social too: about one of every six minutes that people spend online is spent in a social network of some type.
Today, most publishing is done by users for users, one-to-one or one-to-many (think of Twitter, FaceBook, Wikipedia, and YouTube). Free speech is no longer just a right granted by law, but one imbued by technology. (Can we say a big YES or Amen to that)?
In the early days of the Web every document had at the bottom, "Copyright 1997. Do not redistribute."
Now those same documents have at the bottom, "Copyright 2009, along with.....
Share This, Reblog This
“Sharing, not guarding information, has become the golden standard on the web, so not only can anyone publish, but also virtually everyone does. This is both good and bad news. No one argues the value of free speech, but the vast majority of stuff we find on the web is useless.”
The clamor of junk threatens to drown out voices of quality
The post continues to espouse the importance of quality of data, on how many voices will clamor for attention but the one who has the correct data will win.
This reminds me of us as Realtors and lenders on Activerain.
We have talked ad-nauseam about being the voice of honestly and transparency to our clients, and the value of knowing our markets, knowing our absorption rates, and the correct pricing of the houses in the market we are in.
The most successful agents in my market are those who know their data. When you sit with a seller you have to know the neighborhood, the stats, the competition and the number of short sales and foreclosures.
I can look at a property; look at the listing agent who listed it and KNOW if it is priced to sell.
The value of a Realtor is not in the access of the listings but in the interpretation of that data to our clients. Today anyone can blog, but the value lies in the integrity of the words we write.
Google sees their mission to get the correct information to the person sitting behind their computer searching for the best answer to their query.
Their mission is nothing less "than to help support the future of information, the global transition in how it is created, shared, consumed, and used to solve big problems."
As Realtors, Lenders and bloggers can we do anything less?
Search Ann Arbor Area MLS
Hi Missy:
Comments(20)