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I was inspired by Lenn Harley's recent post "Get Out Of Bed And Go To Work In The Morning, Even If It's Just Down The Hall" . In it, Lenn gives us ten ways for Realtors to get back in touch with the basics of our business and how to weather the current housing market. But of the 10 excellent suggestions Lenn makes, they all fall apart if we don't do the first one - get out of bed and go to work in the morning even if it's just down the hall.

Real estate isn't the right job for a lot of people, even though a lot of people seem to think it is. If you're not a self-starter, if you can't motivate yourself and monitor your own activity - then this might not be the business for you. Many of us got into the business because it affords us a certain degree of freedom and flexibility. We can set our own hours, if we need time off we take it, if we need more money we make it, if we prefer to wear Hawaiian shirts instead of suits (one of my top motivations) we can. 

But all that comes with a price - discipline. If you lack it - you will fail, it's just that simple. As Lenn notes in her post, be prepared to put in at least the same amount of time you would on a regular job - at least 10 hours a day including travel time. If you work 6 days a week, just look at it like overtime. If you work 7 days a week you'll soon have more business than you know what to do with - even in this market. Or maybe especially in this market - since so many agents are just laying around the office pissing and moaning about how bad the market is. That's why my office is so great - if there's any talking going on it's me talking to myself and, as they say out on the range - 'never is heard a discouraging word.'  

And I was reminded of a story I heard years ago from that old master motivator himself, Zig Ziglar. Zig would tell the story about growing up in Yazoo City, Mississippi. "we lived next door to some rich folks. I know they were rich because they not only had a cook, but the cook had something to cook. In the 1930's that was a sure sign of wealth. I was there for lunch one day, as I tried to be most every day. On this occasion, the cook brought out a pan of biscuits. Since they were no thicker than a silver dollar, I asked, "Maude, what happened to those biscuits?" She reared back, laughed, and said, "Well, those biscuits squatted to rise, but they just got cooked in the squat."

If you've ever watched scratch biscuits cook, you know the first step is they kinda settle out a little - squat down as it were, before they rise up and get all golden brown delicious. But how many of us get cooked in the squat? How many of us are 'fixin to' rise up and do something, knock on some doors, call some past clients, do an open house, and never get past that 'fixin to' stage? Or we're 'fixin to' do something when everything is just right. We're 'fixin to' do an open house but it's a little cloudy today, probably nobody will be out. We're 'fixin to' call some past clients but it's too early or too close to lunch time or Oprah's on so the people are probably busy, or out, or or or. We squat down to rise but get cooked in the squat. 

You've heard the term 'analysis paralysis'. In my previous life in the corporate world we saw that a lot. People can get too much information these days and mistake the safety of gathering information for real action. We do need to know our local market cold, but we also need to get out and communicate that knowledge to other people. Just knowing it all ourselves doesn't pay the rent. Knowing everything about our market but doing nothing is no more effective than knowing nothing. 

Truth be told, even the guy who knows nothing will do better because at least he's out there doing something. How mant times have you asked youself "Who on their right mind would do business with that guy"? Yeah, but they're out there doing business aren't they? Which is more than the guy sitting at the office computer all day who knows every house for sale in 3 states and has the caffeine buzz to prove it. 

Success is not a destination, it's a journey. It's the direction in which you are traveling.
Zig Zlglar
Action may not always bring happiness, but there is no happiness without action.
Benjamin Disraeli
You don't have to be great to get started, but you have to get started to be great.
Somebody Smart


Well, at least that's my $.02 worth. I could be wrong.
Gene Wunderlich - Selling Southwest California Homes including Temecula, Murrieta & The Southern California Wine Country
subscribe to my blog southwestcaliforniaghomes.com

Remember, Don't wait to buy real estate - Buy real estate and wait.
copyscape
' Fixin' To Get Cooked In The Squat'
The opinions in this commentary are strictly Gene Wunderlich's personal opinions. While any reasonable and/or rational indivdual should agree wholeheartedly, the opinons reflected herein may not necessarily be those of SRCAR/GADBLOG, ActiveRain, Coldwell Banker Residential Brokerage, The Valley Business Journal or any local or state government or other mental institution.

 
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61 Comments on Fixin' To Get Cooked In The Squat

FEB
28
2009
481,309 Points 36 Featured Posts Outside Blog

Gene, isn't that Ed Foreman's saying? 

The title grabbed me.  Now I'm going back to read the blog. 

As your "Governator" says:

"I"ll Be Back!"

5:18pm • #1
481,309 Points 36 Featured Posts Outside Blog

Sorry, maybe it was Zig Zigler who said it! 

5:19pm • #2
481,309 Points 36 Featured Posts Outside Blog

I love this:

Success is not a destination, it's a journey. It's the direction in which you are traveling.
                                                            Zig Zlglar
Action may not always bring happiness, but there is no happiness without action.
                                                            Benjamin Disraeli
You don't have to be great to get started, but you have to get started to be great.
                                                            Somebody Smart

 

5:21pm • #3
481,309 Points 36 Featured Posts Outside Blog

I don't know how to get cooked in the squat!  I have more projects going than I can shake a stick at.  I spring up in the morning with some novel idea of how to solve a problem or do something better. 

With all that, I must confess that most of my major business revelations and accomplishments have occurred while in the process of trying to help somebody else.  Go figure!

I know how to be lazy too: it's called VACATION!

5:25pm • #4
1,545,401 Points 416 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Very nice.  Thanks for the mention.  Now go back and spell my name right.  Lenn

You're right of course and we cannot repeat this message often enough.  This is not a job where we get paid $XX.xx plus benefits for working xx hours a week and our manager gives us a job description and we get an evaluation and a raise every year.

If we don't get the day started with direction toward "going to work" just as on a salaried job, some would never get started. 

This is probably the hardest lesson new agents have to learn 

6:04pm • #5
111,872 Points

Gene, what you say is so true and I've seen it time and again in every business I've been in in my jaded career...  I've never heard it said in such a down to earth manner as the "cooked in the squat" metaphor...  thanks for the great reminder and chuckle at the same time.

6:20pm • #6
936,730 Points 361 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Great Post Gene. It takes a lot of discipline to do this job. Personally, I love the fact that I can do it in my jammies :)

6:24pm • #7
481,309 Points 36 Featured Posts Outside Blog

Gene, congratulations on receiving the gold star!  This is now a featured post, and not just on the Optimist Board.

6:33pm • #8
707,211 Points 36 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Gene, It's this simple you can't be in business if your are not open. I call Realtors that have 15 agents on staff..the phone rings 5 times and goes to voice mail. Why..it is a self fulling prophecy..there are no deal to be made because there is no one there to work on deals. Apathy or pathetic take your pick.

6:39pm • #9
148,480 Points 1 Featured Post Outside Blog

Gene, "fixin to" is not the best for me to keep in my vocabulary.  I am teased often for being a "doer"personality. I think it serves me well being self-employed.  Nice job.

7:01pm • #10
482,602 Points 53 Featured Posts Outside Blog Called Shot Master

Gene--Great story and analogy. Words of wisdom...This job is not for everyone. There are a lot of people in real estate who think they are working but they are not. You covered much ground here. Very worthly of the gold star...Congrats!

7:14pm • #11
180,469 Points 12 Featured Posts Called Shot Master

You definitely have to "be there" if you want to get the business because, if not, someone else will be there.

7:19pm • #12
217,360 Points 33 Featured Posts

Lenn - sweet leapin Jeezus - I misspelled Lenn's name. My most abject apologies. I hate when that happens - especially when quoting somebody who is a guidepost for me. Sorry.

Mirela - thanks for all. By the way, I love your Mirela's of the world on Facebook. That's pretty cool. And is it just my imagination or are they all pretty fine looking? Could be thesis material there for some enterprising lout.

Bryant - Didn't need to see that. Oh well - I suppose it's preferable to au natural, eh?

Steve - I hear ya. Just try calling some of these agents on a weekend or something and see how many days it takes to get a response. No wonder no business. Go to work ya schmendrakes.

Mirela - that reminds me of another saying whoich I barely remember from a guy who used to call himself the 'King of the Cold Calls'. Don't remember his name but the drift of it was - don't worry about helping yourself or making yourself first all the time. If you focus outward on helping others you'll come out ahead of the pack every time plus a dfamn nice living will rub off on you in the meantime. Too many people worried about #1 and not taking care of biz.

7:27pm • #13
252,418 Points 3 Featured Posts Localism Sponsor Outside Blog

Great post---like the yellow light just switched to green in my brain! I'm spending too much time trying to learn about social marketing and media & all these new apps---and longer because I'm s-l-o-w... I get overloaded & need to balance with customers...although I am getting business...I could do better. Thanks for the inspiration.

7:34pm • #14
217,360 Points 33 Featured Posts

Roger - sometimes just showing up is all it takes since nobody else even bothers.

Kelly - Hey I'm from Colorado originally and 'fixin to' isn't a bad thing because everything requires a little prep work. Sounds like you get past the 'fixin to' part to the 'doin' part OK.

Teri - you see them everyday. Mistaking busy work for real work and then they can't figure out why nothing's coming their way. It's kind of sad actually but this truly isn't everybody's cup of tea.

7:40pm • #15

Gene,

I love your title!! So much truth in your post...you have to be focused and have a drive to sell real estate in this economy!!

          Tinker

7:56pm • #16
360,757 Points 36 Featured Posts Called Shot Master

Gene, The 'fixin to' grabbed me because I'm from Tennessee and I've worked most of my adult life to get that out of my vocabulary, but it sure sounded like home.  Your blog is so true.  I own and manage my own real estate firm.  I have a couple of agents who "work" from home.  Then I have several who are in and out of the office every day.  They start the day in the office and go from there.  Guess which ones are the most successful?  I'm sure some people can be sucessful working from home but most of the ones I know need to "go to work" somewhere, even if it's down the hall.

8:12pm • #17
622,286 Points 21 Featured Posts Outside Blog

If you are self employed you need to have discipline to succeed.

8:18pm • #18
295,305 Points 5 Featured Posts Outside Blog

Gene: Great post and good story.  Congrats on the featured post.  I work harder being self-employed because I have to.  It was much easier to draw a huge salary when I was in the corporate world.  But in my real estate world which is my chosen profession by the way, is first of all what I absolutely love to do so that in and of itself is enough to get me up and going, but it's also true, that if I do not work when duty calls which is almost all of the time, I don't get paid.  Sometimes even when I work myself to exhaustion, I don't get paid but I always learn something valuable that makes me better and better at what I do.

8:28pm • #19
168,749 Points 15 Featured Posts Outside Blog

Fixin to get cooked in the squat.... I just saw Zig speak and he recounted that story. (And despite his head injury, he's an amazing motivator with a life of amazing stories to keep us motivted.) Great to share that connect with you way down in Temecula, from up here in Fair Oaks.   Great post, pal.

8:50pm • #20
243,851 Points 9 Featured Posts Called Shot Master

Gene...I'm sorry to say that I have gotten cooked in the squat from time to time but I always manage to rise again!  Great post!

9:04pm • #21
616,208 Points 9 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Fixin'" - true southern speak! You are right. If you can't rise to the challenge, you can't win. I know a guy(agent) who does nothing before his second cup of coffee...and he has his first at noon!

9:16pm • #22

For those of us who may be a bit pessimistic, your post was timely.  Great job.

9:27pm • #23
156,303 Points

I love your post. When I worked in the real world and said Fixin' to - they would eat me alive! LOL

How many agents would be wealthy beyond imagination if they would just get up and go to work! I can't believe the ones that don't answer their phones - like the ones you call for days - it's like they fall into a blackhole!

Again, loved your post!

9:33pm • #24
1 Featured Post

Great post.  You got me fired up!

9:39pm • #25
4 Featured Posts

Gene,

Great post!  I used to say i was "fixing to" do things, but after moving back east I caught too much crap for the saying and gave it up, but I secretly miss it!  Congrats on the feature!

10:46pm • #26
837,443 Points 163 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

I love Zig Ziglar's stories, and like many others I was privileged to see him speak here in Austin a few years back.  I remember him telling this exact story on that day!  Great post -

11:09pm • #27
MAR
01
2009
217,360 Points 33 Featured Posts

I was fixin to answer a bunch of ya back but it's too late. I'll do it in the morning. Naw, it's Sunday, you'll all be doing something else - maybe in the afternoon, unless it's sunny tomorrow, then I'll be outside doing a Bar B Q. Probably Monday then, except I've got a meeting in the morning. Well, I'll get back to you all soon. Thanks for stopping by. I first heard Zig probably 25 or 30 years ago - still got some of those old books and tapes and he's as relevant today as he was then - if not more-so.

12:07am • #29
392,178 Points 11 Featured Posts Attended Rain Camp Called Shot Master

Gene, Loved your post.  Especially

 "You don't have to be great to get started, but you have to get started to be great."

I think that'll be my new motto. 

12:29am • #30
422,653 Points 20 Featured Posts Localism Sponsor Called Shot Master

Hi Gene, I see you've signed off until Tuesday!! LOL!! But I loved this post, and I appreciate the message.

1:02am • #31
1,000,836 Points 2 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Howdy there Gene

Folk's sure can still learn a lot from Zig, I've also got some of his books and tapes around.

I've got to ask ya, what part of the South runs through your blood?

God Bless America

1:49am • #32

Ahhhh, discipline and motivation...  absolutely crucial in this season... may I add, multitasking to the list?

2:32am • #33
4 Featured Posts Localism Sponsor

Zig is able to say so many things just about right.  Love your ideas!  We're motivated, disciplined, and ready for a vacation!  Have a good one!

2:56am • #34
Localism Sponsor

Hi Gene,

You said get ready to be busy if you work 7 days a week; that makes me excited!  I am not having a problem with motivation or discipline; just hope everything falls together for those of us working so hard this year! Great post! Sounds like something my great grandmorther would say!

5:54am • #35
2 Featured Posts Localism Sponsor

thanks for the great post - nothing more true than discipline being the key to success at just about anything

6:25am • #36

Amen, Gene!  Nice motivational post here.  I hate to see so many agents out there that spend all day educating themselves, researching and proparing and they just never execute.

Twitter

7:54am • #37
848,632 Points 153 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Gene, I was reading your post and scrolled up to see where you were from, with the fixin lingo. As a transplanted Southerner, I thought for sure you were from TN or Ky.

In this market we have to work.

Work hard.

Whether from home in PJ's or at the office.

There are a lot of lazy agents out there. You can no longer wait for them to come to you, you have to go them in.

Some folks think just going in to the office works, it doesn't it is about your work ethic.

8:21am • #38
193,957 Points 4 Featured Posts Outside Blog Attended Rain Camp

Gene:  I have been inspired.  I love the Zig Ziglar story, and I love it in his souther accent.  Lenn is one of my favorite people to read in AR.

8:34am • #39
1,003,205 Points 4 Featured Posts Outside Blog

Hey gene:  I enjoyed reading your post, so I re-blogged it into my blog.

Thanks

Don

 

8:43am • #40
260,424 Points 10 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Are new agents actually entering the market in other parts of the country? We are still experiencing our mass exodus in Northern Nevada. My association has lost over 40% of it's membership in the last 24 months - and counting. I'm actually happy about that. It makes for more professional agents in the market and easier deals overall because you're not spending half your time helping another agent learn their job at the same time.

I spent my first 10 years in HR before becoming a Realtor. I never cease to amaze myself how hard I work every day - in business for myself - as compared to when I had a corporate job. I love being motivated to success because of the love and passion I have for my family and the goals that I have to landscape our property, grow our garden, etc...

There isn't anyone who is tougher on me than me. And that was the most amazing thing I learned about myself in this journey.

9:45am • #41
460,194 Points 1 Featured Post Outside Blog Called Shot Master

Hi Gene, At first I thought you must be a Texan or from elsewhere in the South.  But now I'm thinking you got your colorful language from Zig.  I wrote a short post about your post before I went to bed last night. :-)

9:47am • #42
588,234 Points 80 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Gene - Great post - very true and inspirational.  It all starts with positive thinking and goal setting I believe. In turn, that creates action and being proactive.  Taking action steps creates results !  Lenn's post was a great one too and I love how you added those quotes.  I love Zig Ziglar too !

10:29am • #43
221,977 Points 9 Featured Posts Outside Blog Called Shot Master

What a fun post! It is amazing how all the people that get "lucky" in this business are also the hard-workers! I am "fixin to" call some clients today- even on a Sunday! I loved your quotes, they are some of my favorites.

10:42am • #44
108,971 Points Outside Blog

It is hard to keep going when you dont have anything tangible to work on. But if you give up you will never succeed

11:15am • #45
253,278 Points 58 Featured Posts Called Shot Master

Gene,

Great post. You have to be disciplined to do well in this business. If you are not able to motivate your self into action you will have a hard time being successful.

-Lisa

11:28am • #46
217,360 Points 33 Featured Posts

First off - I grew up in Southern Colorado and now live in Southern California. That's as much Southern as I've got in me.  Though I speak relatively unaccented English, I can slip into some version of the old south pretty easily. I remember reading a book back about 30+ years ago about the myth of the slow Southerner. Easterners, and especially New Yorkers, tend to take you much less seriously if you speak with a Southern Accent. So while they're busy chuckling about how dumb you are, you can outflank them and hand them their head while they're still laughing. It does work.

Krisit - another old favorite saying - maybe Zig too, the harder you work, the luckier you get.

Shirley - you can't read or hear a Zig story without picking up some accent just by osmosis. Talking about gettin cooked in the squat just doesn't have the same affect when spoken in a high-falutin English accent.

Christianne - while our statewide agent count has dropped about 15%, locally we are addding more than we drop. We do a new Realtor orientation every 2 months and we consistently have 150 - 200 new mouth breathers in attendance. We budgeted for a 15% drop last year and ended up maintaining our count. We budgeted for another 15% drop this year and are already running ahead of that. Of course our region also posted record sales last year. Our prices are off 50+% but our sales were 3 times what they were in 2007 and higher than any of the previous 5 years.

Bruce & Mary - always gotta take a little time for yourselves. If you don't relax and recharge the batteries every so often you can't keep up the pace or the focus. Reminds me of the old woodcutter story - but I'll save that for another time.

JB - multi-tasking is vital. We've all seen the agent who gets ONE place in escrow and life grinds to a halt until that one closes - no prospecting , no letters, no nothing. The it closes and they have to start all over again on the next one. Keep a couple balls in the air at all times. The more the merrier.

Kelly - keep it up. Once it starts to fall into place you'll be busier than a one armed paper hanger.

12:10pm • #47
147,462 Points 3 Featured Posts Localism Sponsor Outside Blog

Cool post!  And I love the orange poppies on your page!

I completely agree that we do need to get out there and show ourselves to be in the game!  And hard work in this market goes A LONGGGGGGG WAY!!!

12:48pm • #48
1,007,109 Points 36 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Cooked in the squat.  I just had to stop by and find out what the meant, and I'm glad I did.

1:22pm • #49
1,000,836 Points 2 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Howdy there Gene

I sure do know what ya mean, seen that I'm a Southern from the Grand State of Missouri. I'm always haven folk's say, you are not from here are you. But ones they get to know me, they find me to be a good guy, that know's what he is talken about. I lived up in the Mountain's of Colorado for a few years. Real fine country.

Home Inspecror

1:30pm • #50
178,399 Points 10 Featured Posts Hit Router

Great post, I agree, if you want to succeed in real estate, you have to take it seriously and dedicate the time.

2:47pm • #51
168,215 Points 7 Featured Posts Localism Sponsor Outside Blog

The best thing about real estate? You get to be your own boss.

The worst thing about real estate? You have to be your own boss.

3:36pm • #52

Very good post Gene - The first step is to get off your butt & get to work!! This will produce results!

Best, Dan

4:29pm • #53

This is the hardest part of my job since I too work from home but also the biggest luxury.  It does take a certain person with the right mind frame.

Great quotes and thanks for your .02 cents worth =)

7:54pm • #54
576,095 Points 3 Featured Posts

Good Post Gene, I have found that most stop looking for work when they find a job. For all the reasond mentioned is the reason I love being a Realtor.

8:08pm • #55
364,087 Points 12 Featured Posts Localism Sponsor Outside Blog

Just listen to any farmer or any rancher and listen to their work ethic.  Are they getting up at 8am?  I think not....  Are they done at 5pm....?  I think not.  Spend a day with any farmer or rancher and it will change your life and increase your income substantially..........

8:50pm • #56
723,750 Points 223 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

I think it was Woody Allen who said that 90% of success is showing up.

9:11pm • #57
MAR
02
2009
217,360 Points 33 Featured Posts

Dale - thanks for the clarification. From your photo you don't look like what I'd expect from New Hampshire or Vermont - but there's a little of the South in all of us I think. It's a good thing.

Dee - you got it. Some days he's the nicest guy oin the world - other days he's a cranky ole SOB. Gotta love him though.

Tim - those biys are some of the hardest workers around and they're still at the mercy of nature. They can work 20 hours a day and if the weather don't cooperate it's all for naught. At least if we work 20 hours a day we can expect some decent results - hopefully.

J. I dpon't know who said that but he was right on the money.

9:47am • #58

Thanks for this.  I'm a home stager and I needed the inspiration.  I'm cold calling today and boy do I hate it.  I took a break to visit active rain and I'm glad I did.  Okay, back to the phone.  Wish me luck.

12:55pm • #59
217,360 Points 33 Featured Posts

Good luck. There may be more effective ways to prospect than cold calling but if you just keep putting one foot in front of the next - it works. It's just a numbers game. A friend of mine was building his business years ago and was a Mike Ferry fanatic so cold calling was a major part of his day. He figured out how much he wanted to make, how many deals it took to make it, how many appointments to get a deal and how many calls to get an appointment. Thereafter, every call became worth XX amount of money and every NO brought him closer to the money call so he could face rejection with a smile on his face (and in his voice) because he had the numerology down cold. He eventually drove off the Long Beach pier but... No that's not true. Today he owns his own ERA brokerage and has been very successful for years. charicuela

1:42pm • #60
MAY
02
2009
386,851 Points 6 Featured Posts Localism Sponsor Outside Blog

Dear Gene,

Lenn is a wealth of knowledge. Listen to her and you will go far in this business! Good Luck and get busy!

Betina

 

8:31am • #62

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