Real estate isn't the right job for a
lot of people, even though a lot of people seem to think
it is. If you're not a self-starter, if you can't motivate yourself and
monitor your own activity - then this might not be the business for
you. Many of us got into the business because it affords us a certain
degree of freedom and
flexibility. We can set our own hours, if we need time off
we take it, if we need more money we make it, if we prefer to wear
Hawaiian shirts instead of suits (one of my top motivations) we
can.
But all that comes with
a price - discipline.
If you lack it - you will fail,
it's just that simple. As Lenn notes in her post, be prepared to put in
at least the same amount of time you would on a regular job - at least
10 hours a day including travel time. If you work 6 days a week, just
look at it like overtime. If you work 7 days a week you'll soon have
more business than you know what to do with - even in this market. Or
maybe especially in this market
- since so many agents are just laying around the office
pissing and moaning about how bad the market is. That's why my office
is so great - if there's any talking going on it's me talking to myself
and, as they say out on the range - 'never
is heard a discouraging word.'
And I was reminded of a
story I heard years ago from that old master motivator himself, Zig Ziglar. Zig would tell
the story about growing up in Yazoo City, Mississippi. "we
lived next door to some rich folks. I know they were rich because they
not only had a cook, but the cook had something to cook. In the 1930's
that was a sure sign of wealth. I was there for lunch one day, as I
tried to be most every day. On this occasion, the cook brought out a
pan of biscuits. Since they were no thicker than a silver dollar, I
asked, "Maude, what happened to those biscuits?" She reared back,
laughed, and said, "Well, those biscuits squatted to rise, but they
just got cooked in the squat."
If you've ever watched
scratch biscuits cook, you know the first step is they kinda settle out
a little - squat down as it were, before they rise up and get all
golden brown delicious. But how many of us get cooked in the squat? How
many of us are 'fixin to'
rise up and do something, knock on some doors, call some past clients,
do an open house, and never get past that 'fixin
to' stage? Or we're 'fixin to' do
something when everything is just right. We're 'fixin to' do an open
house but it's a little cloudy today, probably nobody will be out.
We're 'fixin to'
call some past clients but it's too early or too
close to lunch time or Oprah's on so the people are probably
busy, or out, or or or. We squat down to rise but get cooked in
the squat.
You've heard the term 'analysis paralysis'. In my
previous life in the corporate world we saw that a lot. People can get
too much information these days and mistake
the safety of gathering information for real action. We do
need to know our local market cold, but we also need to get out and
communicate that knowledge to other people. Just knowing it all
ourselves doesn't pay the rent. Knowing everything about our market but
doing nothing is no more effective than knowing nothing.
Truth be told, even the
guy who knows nothing will do better because at least he's out there doing something.
How mant times have you asked youself "Who
on their right mind would do business with that guy"?
Yeah, but they're out there doing business aren't they? Which is more
than the guy sitting at the office computer all day who knows every
house for sale in 3 states and has the caffeine buzz to prove
it.
Success is not a
destination, it's a journey. It's the direction in which you are
traveling.
Zig Zlglar
Action may not always bring happiness, but there is no happiness
without action.
Benjamin Disraeli
You don't have to be great to get started, but you have to get started
to be great.
Somebody Smart
Well,
at least that's my $.02 worth. I could be wrong.
Gene
Wunderlich - Selling Southwest
California Homes including
Temecula, Murrieta & The Southern California Wine Country
Remember,
Don't wait to
buy real
estate - Buy real estate and wait.
'
Fixin' To Get Cooked In The Squat'
The
opinions in this commentary are strictly Gene Wunderlich's personal
opinions. While any reasonable and/or rational indivdual should agree
wholeheartedly, the opinons reflected herein may not necessarily be
those of SRCAR/GADBLOG,
ActiveRain, Coldwell Banker Residential
Brokerage, The Valley Business Journal or any local or state government
or other mental institution.
Gene, isn't that Ed Foreman's saying?
The title grabbed me. Now I'm going back to read the blog.
As your "Governator" says:
"I"ll Be Back!"