A Million Dollar Lead Generation System 

I don't know about you, but I'm always looking for ways to generate quality leads.  I don't want to pay for clicks or purchase leads, I want to build a lead generation system that builds upon itself.  I had a mortgage broker friend of mine introduce this concept to me and from there I have added addtional information to create this lead generation program and wanted to pass this on. I think you will find some golden nuggets here.

When you are at the real estate closing of your buyer or seller and you are finishing up with the closing, begin to talk to your clients about your "After Sales Program".  Tell them about the things you would like to do, such as; a) keeping in touch with them, b) providing them with trade referrals which they might need in the future, c) providing a monthly newsletter with valuable information and finally, d) your "Client Appreciation Party" which they will receive an private invitation to.

However, the biggest benefit you can tell your buyers and sellers about is something your clients will love, a FREE "House Warming Party". Give them a couple of months to get moved in, then provide them with an all expenses paid party.  You and your team of associates; your mortgage broker, insurance professional, landscaper, painter, financial planner, and any other team members you have that are willing to see the benefits and willing to participate.  Then you and your team provide everything down to the last detail; the food, invitations, RSVPs, gifts and "Thank you's".  All your client needs to do is provide you with their guest list of family and friends with the physical addresses, email addresses and phone numbers.

So here's your House Warming Party Plan.

1. Begin by sending out your client's invitations.
2. Follow up with a call to the guest and make sure they got their invitations and get RSVPs. Tell them how excited your client is to be in their new home and how they would love to have them attend the celebration at their new home.
3. When the guests arrive, take pictures of the families as they come in and then as the party goes on, even try to get one of them with your client.  Note: Don't wear a name tag or have any brochures out about you, this should be about your client.  You and your team serve your client and make it all about them so they can have a great experience.  If you make it about them, you will get your rewards on the backend.  Your client may want to say something towards the end of the event. Maybe, how much they appreciate their Real Estate agent and what a great job you did for them.  Then at the end of the event, have a basket with a "thank you" gift for each guest that came.
4. Then, as soon as possible, send out a "thank you" card to all the attendees with the pictures you took at the party.
5. Follow up with a call to make sure they received their pictures, and then ask them if they have a real estate agent they are happy with and currently referring friends and family. If they say no, say I would love to be that person and ask them if they would like to receive your newsletter and stay in touch with them.

You will find almost everyone will say yes, that they loved the party, and thank you.  Then add them to your database. When you total it all up, I think you will find this less expensive than direct mass marketing and you will have quality warm contacts from your efforts.

What do you think?  Does this sound like a good plan or what? 

Hope you find this useful and may your business expand and prosper!

David L. Britt
Olathe, Kansas
http://www.davidlbritt.com/
http://www.heritage.net
http://heritagerealestateteam.com

Guiding You HOME!