How to sell a home in a down market?: RAISE THE PRICE 10%
My eyes almost popped out of my head when I read this post, so I decided to reblog it. It certainly has got me rethinking a few things...
Here is a wild one for you......... INCREASE YOUR LISTING TEN PERCENT
I have listings with a new home builder. They implemented two programs, an employee discount program, and a buyer finance incentive program (a buydown). The cost was roughly 10%. So the price goes up 10%. I strongly disagreed with the builder as I am a believer in pricing to the market and negotiate little to none.
So I increase the price on the 2 homes. The next thing I knew I was getting calls left and right saying "what in the world is going on". This was last week and I have had 15 calls whining about the move.....but I had 15 calls from one MLS move.
Once I explained the concept the agents understood and showed the house. Here is the really crazy reality......my traffic has double since the move. This is not a fluke as the increase in traffic was substantially higher than comparable homes. My internet hits increased 50%. I get an offer on the above home and we are under contract! One more home to go.
Don't ask me to explain this, as I have no clue....and really don't care. Sometimes bizaar activity creates bizaar results..........
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