As a Newbie on Google Analytics, I still don't have my feet grounded and don't know exactly which information is the most important. I’m most fascinated to see what the sources are for visitors to my local blog, FocusOnCrofton.com, and suspect that will impact what and how I write in the future. While it doesn’t surprise me that most of my visitors come from search engines, it is a surprise to see that referrals from ActiveRain number fewer than 70 (just one of several “referring sites”) in spite of the fact that I have links to it on many of my posts.
Probably the biggest surprise came from matching my posts with peaks in the graph showing how many visitors there were each day. The most visited post was apparently Forbes Magazine: D.C. Area is #2, which took about 5 minutes to write. My market study for the area, with its three colorful graphs and more than an hour of preparation, had fewer visits than most other posts.
I can only guess that this is because the Crofton Real Estate Market Update was posted on a Saturday, when readership is always down. No question that Monday has the highest traffic, so I may want to re-consider my flexible schedule of Monday/local content, Wednesday/real estate, and Friday/random topic. Then again, maybe it’s the local content readers are looking for and the day has nothing to do with it. The only way I can know for sure is to do some tinkering with that schedule.
Another surprise was The Most-Asked Question Leading Visitors to my Website, asked by many more people than followed “Crofton Maryland” search engine results to my website. Frankly, it’s possible that all of those could have been me!
And yet, I got a listing in Millersville and another in Bowie last month, due in part to my Internet presence. So I’m still struggling to make sense of my Google Analytics report and learn how to use it to improve traffic to my blog. After a month, I’m still feeling very much like a Newbie without much sense of direction.
If you aren’t yet using Google Analytics, why don’t you sign up this weekend and we can learn together. I just discovered a Google Analytics Group here on ActiveRain, so I joined with the hope of learning to make the use of this tool.
Copyright 2009. All rights reserved. Margaret Woda
Copyright 2006-13. Margaret Woda. All rights reserved.
DISCLAIMER: Information contained in this post is deemed reliable on the date of publication, but it is not guaranteed and it is subject to change without notice.
Margaret Woda, REALTOR & Associate Broker
Long & Foster Real Estate, Inc., 2191 Defense Hwy., Crofton, MD 21114
Direct: (410) 451-6245 or click on EMAIL
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