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Unlock 3 simple marketing secrets that will make a difference to your success

"The only place where success comes before work is in the dictionary." - Author Unknown

unlock marketing secrets

I often read many blog posts and receive comments and questions from individuals wondering where and how they should focus their efforts when it comes to marketing.

Sure, I could, and have, provided you with many marketing ideas, strategies and tools throughout my blog posts on where you can focus your marketing efforts. But as we all know, marketing efforts and their results are just as unique as the person doing and managing them - because they are truly related to your marketplace, your ability to start, implement and maintain those efforts and measuring and changing things up as necessary. What works for one person, or in one market might not necessarily work in another. So how can you think about marketing in a very general way and still get great results?

Think of (your) marketing in these 3 ways:

1. Marketing is about slow, sustained efforts that build on your past successes. It is not about creating some marketing pieces and having them lead to overnight recognition and success. Create a plan, one you know you can commit to and stick with it for a set amount of time so that it's effectiveness and results can be measured. This is whether you are creating marketing materials, campaigns, using online tools - whatever the case is - pick them wisely so that you are not only effective in your marketing efforts but using your time wisely. Remember the road to success is always under construction.

2. Marketing is about consistency and frequency. Think about the consistent and frequent messages you've seen on your favorite products and services. Not only have they stuck in your mind but these companies have built a trust and credibility with you (aka branding.) A marketing campaign can be compared to a gym membership. It doesn't do any good unless you use it regularly - I think many of us have been there and can relate to this kind of thinking.

gym membership

3. Marketing is about hard work. Read the opening quote again. Success comes from putting in time and energy to your marketing plan and strategies. That's right don't give up and don't abandon your marketing plan and efforts. Give it some focus, attention and measure it before you change anything. Many times failure comes from not realizing just how close we were to success when we gave up.

I'll remind you again of my post that suggested marketing tasks that you can focus on everyday to keep yourself focused on your business. Here's the link for some inspiring ideas: http://activerain.com/blogsview/940156/Are-you-focused-on-these-simple-marketing-strategies-every-day

Now take those ideas and focus them on these 5 essential areas of your business each and every day so that you are seeing success with your marketing efforts:

Blog - did you post an informative, relevant, quality content post that your readers - both potential clients and colleagues - can relate to? Or, if you didn't post today, did you at least read some of the posts and comment - engage with others on important topics that affect the real estate market. Perhaps a post you commented on could be your inspiration for your next post.
Your website - have you refreshed the content on your website recently. Perhaps it's just ensuring some photos and listings are updated, post a new RE show, make sure your blog loads into your website, have a new article to post for your regularvisitors (that includes google.) EVERYONE likes new content.
Email campaigns - when is the last time you sent out information to your sphere of influence? Do you have a schedule? Do you have certain topics that you have covered in your campaigns - anything you haven't yet? Do you follow-up with clients on what you've sent?
Social Networking - do you "check in" on these sites in which you hear everyone talking about and saying they are getting business form or do you simply just have a profile set up? Just like my reference to a gym membership - it won't do anything unless you use it. Make a schedule - check in each morning for 15 minutes, lunch time, end of the day - whatever works for you but establish a plan and schedule and stick with it - make it work for you.
Reaching out to your SOI every day - are you calling a few people each day? Or sending them a note, email or something so they know they are being thought of? What I have often discovered is that when I send a note to a client or call a client, I often get a note or call back saying "I was just thinking of you." What if that's the case and they are just waiting for you to contact them, remind them, refresh their memory. Reach out and make the contact.

Easy Answers Button

These 5 areas of your business should help to make it easy for you to get and stay committted to your marketing efforts every day.

This is not to say that marketing is an easy task - quite the contrary, Marketing is a commitment, a commitment you make to yourself, your business and your clients - every day. The day you stop focusing on your marketing is the day, in my opinion that you have decided you no longer want your own business.

Did this post inspire you to think about marketing differently?

Did it encourage you to focus on one of those 5 key areas for easy success that can be felt daily?

Do you have a key marketing strategy that you perform daily that is making a difference?

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Branding Sanity Workshops - Brought to you from a partnership between Anne Marie Malfi and Rebecca Levinson of Real Skillz. Visit http://brandingsanity.blinkweb.com/ for more details and to register for upcoming workshops. Brokers: contact us for special pricing and/or custom designed training for your agents.

If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.

As we all know, there are only 24 hours in a day to get it all done...are you focusing on the right stuff to grow your business and meet your client's needs? Contact us today to get started!

Posted by Anne Marie Malfi, Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA on 03/02/2009 06:34 PM

Comments (84)

Marketing Tips & Strategies in the ActiveRain Channel

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This post has been included in Pennsylvania Information Bucks County, PA Information
Post is included in group: The Art Of Marketing You
Post is included in group: Realtors®
Post is included in group: Online/Offline Marketing and Advertising
Post is included in group: Marketing 101
Post is included in group: ABC's of Real Estate Marketing

84 Comments on Unlock 3 simple marketing secrets that will make a difference to your success

MAR

Anne Marie,

One of these days I will find something in your posts I disagree with...!!! Not this time! Great post! Thanks, Fran

Thanks for sharing this valuable information. These tips are sure to help.

Great and informative post Anne Marie...thanks. I will be bookmarking this page.

Anne Marie,

Anything worth doing is worth doing right....this is a great reminder going into the end of the first quarter to those of us who time block to be accountable for our goals.

This is a great post. Maybe we should talk. I could use some help from someone who understand the marketing process. Feel free to contact me offline if you are interested.

everytime i read your posts i realize how much help i need in this area. keep it coming

Anne Marie - What a great post. It's all about the basic fundamentals that will keep you in business. I need to get a good e-mail campaign for all my internet leads. I spend way to much writing e-mails to all my leads I need to figure how to set up a drip campaign.

Fran - LOL - Thank you for keeping me on my toes - I hope we'll always agree on things - somehow I think that's in our cards my friend.

Pat - you're so welcome

Tina - thank you and so happy you consider it bookmark worthy.

Julie - You said it! Exactly - just keep these simple things in mind every day and it will make all the difference in keeping you on track with your marketing plan.

Jaime - thank you - I guess I feel I have walked in similar shoes to many agents from my sales days and I took my marketing efforts very seriously since I had to - no one was going to do it quite like I would and I'm always open to talking with you if you feel that my marketing efforts could help you.

Robert - thank you and that's so true - back to the basics is such a simple concept but one that is all too often forgotten. I agree - create a system that will allow you to use your time wisely and get great information out to your sphere. Follow it up with some great follow-up calls and you my friend have a great system in place.

As with many long term goals, it is about seeing the forest through the trees, gr8 post for those looking for direction

Anne Marie, This is right on target. I'm with Fran... hard to disagree with anything you say.

It is all about contacting your sphere.....your choice is up to you. Nice post........

Thanks, Anne. I appreciate it. I think the key is to do something every day. Action solves alot of ills!

I wrote four blogs in the past two days, and here I am commenting on a blog that covers a very important topic. I think I have #1, 2 & 4 covered. It is time to reach out to my SOI (#5) in the next few days. I have to work on #3 too. Thanks for the great advice.

Judy

Hi Anne -- No matter how much I try and consistently perform the basics, when I'm reminded, such as this post, it brings clarity to what I am not doing as well as I should be, especially in this current marketplace. It also validates core concepts that are easy to get lost in the shuffle when conflicting priorities interrupt one's plan.

Nice post and a gentle reminder......

Hi Anne,

I agree with this, "Marketing is about slow, sustained efforts that build on your past successes".

Blogging is certainly this, slow and sustained. There is no shortcut. :)

Anne Marie,

Sometimes I need to hear things over and over again and this post is one of those things.

It's not that I don't know, but we all tend to get caught up in the busy day. I do write notes, make calls and make comments everyday, but I will have to make my list longer, I think I will just post your 5 on my desk.

Ann Marie

Thanks for the tips. I have been working hard to build my social networks on facebook and linkedin but not sure how to turn them into clients. I would like to figure out how to make blogging a part of my business plan.

Great post, and reminder that I have got to get my marketing plan laid out! Thanks so much!

Anne - Great post ! You are so right, marketing is a commitment that takes a lot of work and time. Your recommendations are super and one cannot expect success overnight. Those that do are too short term oriented and can cut back on their marketing too early. I like your 5 tips such as blogging, updating your site and checking in on your social networks ! A much deserved feature !

Yes ma'am you are right on the money as usual. Love to see you as is becoming norm on the feature board for your no nonsense common sense approach my friend. You are a marketing champ and I am glad that we follow the same drummer, ourselves:-)

Anne, Many times failure comes from not realizing just how close we were to success when we gave up.

Loved this quote. Going to send it to my grandndaughters. A reminder to keep trying, thanks so much!

Hi Anne Marie, I particularly like your quote "Remember the road to success is always under construction." You should not be afraid to throw out a marketing piece or strategy if it doesn't work but try something else. Thanks.

I wish I could find the time to network more, for the last couple months it seemed that it was all I did, now I never get to it any more. hope its not a cycle because I prefer the not having enough time for it!!

Anne Marie; You are great. This post led me to your two previous posts that are as good as this one. I will try to follow some of your advice. I'm always jumping from one place to another. I follow the shot gun approach and I should follow the rifle approach and stick to some of your marketing ideas. Thanks for your excellent information.

Good, solid advice fo us all. Thanks for the info!

Hi Anne Marie !

Terrific guide, as simple as it may seem, but often many of the points are overlooked I'm sure.

Very nice reminders !

Cheers !

Sheldon

Excellent post. I think when things are going well it is easy to overlook these things, but we need to remember to dedicate time every day.

Keep posting these tips, people need them drilled into their heads:)

Anne Marie,

Once again thank you for an informative post. I appreciate all you do.

Great post, again. I am really enjoying your blogging! Thank you for sharing.

Great advice Ann Marie. There are so many that fail because they never give their efforts time to work. As an example most want an instant return when they do a mailing. They think if someone doesn't call it was not a success. Marketing is done over the long term.

Anne Marie,

Great blog! You are right, success doesn't show up overnight but with discipline. Doing whatever it takes to remained discipline!

Thanks!

Hi Ann Marie,

We all want a shortcut. If we're going to be successful we gotta put in the effort. Great tips...

Anne Marie - you are so wise! I found this post to be motivating and inspirational. Thanks for taking the time to post it.

Thanks for this post, we know what we should be doing, but we don't always put into action these steps. Your post is a great reminder of what it takes to be successful.

Thanks

Sharon

Anne Marie, sage advice. We just lost our assistant and realize how much she was doing for us and how our marketing was finally settling into a routine. These are definitely the basics we have been looking at. I'm bookmarking this and love your blog!

Anne Marie, I really enjoyed this post and have bookmarked it for future reference. Thank you!

Anne Marie: Very comprehensive post and just shows that the basics are highly effective.

Hi Anne Marie, you said the following:

"Marketing is about slow, sustained efforts that build on your past successes. It is not about creating some marketing pieces and having them lead to overnight recognition and success"

It can though! If you focus on content and seo, each blog post can become an overnight sensation. Usually, however, the slow sustained method works best and creates longevity for the blogger. It does afterall come down to repetition and routine. The most important aspect people should get out of your article is the word "Consistency". It doesn't matter if you blog for 3 months or 30, but what does matter is doing it consistently without any let up. You can achieve giant success in a matter of 2 months if you blog hard enough. But you can also lose it in a matter of 15 days(when the google robot returns) if you stop your routine.

Again, this is not surprising that your post is featured as you are an incredible writer and well educated as a virtual trainer. You deserve much praise Anne Marie!! Keep up the good work

Sincerely, your #1 fans.

Very good post, Anne Marie! Well written and organized. In theory we know this stuff. Thanks for the inspiration!

I also think it is important to contact your SOI with specific marketing to their needs. I lost a client last month because they didn't realize that I could help them refinance. They thought I only did the purchase side of mortgage loans. I send our holiday greetings but never anything about my services and what they are so that client slipped right thru my fingers.

Thanks for the great post.

Hi Anne Marie~ Another one out of the ballpark:) I find that many clients struggle with consistency the most, and often want to just keep trying new things before they realize exactly what works and what doesn't. Fabulous advice!

Hitting- home bullets crammed neatly into a nutshell. A great post, and a Must Post Right by the Computer.

Good Evening Anne Marie, Very good information for the brand new and reminders for the experienced agents. Thanks ~ Kim

Consistency, commitment, hard work... now THIS is great stuff!!!

Thanks for the reminder.

I will update my info tonight.

Great list and wouldn't be at the top if we did all of them faithfully.

Anne Marie - I love your point about reaching out to your SOI - what if they are waiting to hear from you? I need to do a better job of doing this myself.

These 5 things to do everyday for marketing are just as important as they were when I first read them, and I appreciate the reminder.

Anne Marie: Great information. Thank you for taking the time to share.

Anne Marie -- Love the post! In my first few years in real estate I didn't reach out to my SOI like I should have and I learned a hard lesson when I lost a $400K and $500K+ listing. Needless to say, I've done a much better job reaching out to my SOI!

Anne, Great tips! Congrats on the feature, you deserve it!

MAR

I just love your no nonsense, no excuses approach to marketing! Thanks for the pep talk!

Excellent pointers! It's tricky sometimes to focus your marketing when there are so creative ideas out there. Thanks for the reminders! -Erika

Anne Marie this is a great reminder of 3 key fundamentals. I am bookmarking this one!

Thanks for reminding me to do all of those things. I have to keep up with it all.

great post and fantastic reminder that it all comes back to the basics

Great post, congrats on the star! It helps to be reminded of what we already know we should be doing!

Anne Marie,

Great post on the fundamentals that if practiced will take you far! Congratulations on the feature it is deserved!

I spend 3 hours per day on this plan with some variation. When there are local social functions its more like 6 hours per day.

Anne Marie, excellent list. If folks would just follow it, there is no way to not be successful. I sent out an email blast yesterday to my leads which were many. I was advising them out the homeowner credit and the new FHA loan guidelines. I had not done a mass blast in years.

Anne Marie, what a great reminder of things we mostly know. I need to do what Missy just did and do an email blast to my prospects too.

Anne Marie,

Thanks for the great tips and reminding us of what is important in this business.

Hi Anne Marie,

Great list. Thanks for the marketing tips!

-Lisa

Great Post. I'm sharing it with all the brokers in my office and I'm bookmarking it to read more carefully and follow the links when I have time. Thanks.

Great content - i also like that your top suggestions for marketing take effort but not a great deal of capital

Who can argue with any of this. I am doing some of it consistently, but I need to be more consistent with the SOI stuff.

All look forward to a list of helpful tips, thank you for your time to post these today.

Portsmouth NH Real estate

Great post, Anne. How many of us out there have long searched for the magic bullet? And how long does it take to realize that no such thing exists?

Albert Byrd, Broker, Investor, Partner for RE Investment Certainly makes good logical sense, Anne Marie. So, NOW, I just get the habit of doing it consistently...Thanks a million for the good pointers.

Anne Marie ... thanks for the "Kick" .... I printed up the 5 actions I can do everyday and taped them to my mirror!!!!!!!!

Peter - thank you what a nice compliment and I do hope it will help many gain focus on their marketing efforts.

Margaret - thank you - now I have to keep on my toes with you too :)

Tim - SOI is so very important - thank you.

Paul - You got that right - every day take action and things will come from it - I know from personal experience.

Judy - So happy this post will be helpful to you and happy to hear you have a great handle and focus on many of them.

Chris - How nice that a post can bring clarity to performing the basics - that is absolutely my intent.

Mary - thank you!

Mark - You got that right - marketing and blogging need slow, sustained efforts to truly see the great and hopefully long lasting benefits.

Ann - How nice! (like the name by the way!) So happy this post was that helpful to you and yes, we can all get caught up with the stuff of our day and a friendly reminder can make all the difference.

Michael - You're welcome. I'm with you and trying to spend a chunk of time on those same social networks, building relationships and creating a network of associates. I have a suggestion for you on that front if you're interested, feel free to contact me.

April - Great - I hope this and a few of my other posts will help you create an amazing marketing plan that will make all the difference to your success.

Christopher & Stephanie - hello my philly friends - thank you. I see we feel the same way about committment to marketing and seeing it through all the rough spots - it does take time and the time invested is so worth it in the long run. Yes, I think having those 5 areas to focus just a bit each day makes a world of difference.

Hi Rebecca! It was nice seeing us there together! Yes, you and I march to the same drummer and we live by the examples we share with our clients and associates - something so refreshing to be associated with such a like minded associate and friend - thank you!

Valorie - I love that quote too and too often it's true - we give up and didn't realize just how close we were - love that you're going to share with your granddaughters - everyone needs motivation!

Silvia - Another great quote - I live by some of my quotes and this one is one I remind myself of often - we all are works in progress and so too are our businesses.

Brady - LOL - I know what you mean and carving out just a few parts in your day - say early morning - then hit the road with your clients, check in mid day or end of the day and at least you'll know that you're satisfying all aspects. Good luck!

Issac - So happy that this and my other posts provided you with some ideas and inspiration. Having a plan and breaking it down into small chunks is what will have you focused on your ultimate goals and meeting them with success - best of luck to you.

Suzanne - you're so very welcome!

Sheldon - that is so true - simple things can escape us so I'm always here to remind - cheers to you.

Rhonda - exactly - sometimes we get into the thought "hey, all is well, I don't need to do this, and this" BUT when things close, change, etc it's then that we'll be kicking ourselves saying why didn't I just keep doing it all along? Great point!

Drew - I will as long as you keep coming back for them :)

Walter - I thank you for your great words - it's knowing that I've made a difference in someone's success and way of thinking that I find absolutely rewarding.

Heather - Thank you for the great compliment - I look forward to your return and getting to know you more.

Hi Bill! Thank you and I couldn't agree more - as you know from personal experience - you have to give it lots of effort and attention and it doesn't just happen overnight - it's so important to keep at it, measure it over time and then make changes.

Maria - thank you and yes, being disciplined when it comes to your marketing efforts is what will have you on the road to success.

Hal - LOL - exactly - who wouldn't want a shortcut for instant success but it just doesn't work that way and realizing it and sticking with a plan is what will work.

Joan - Aww - how nice of you to say! I'm so happy this post could provide both to you - you made my day!

Sharon - How nice - yes, I tend to write many posts that are seen as gentle reminders of the basics and I'm good with that!

Frank & Sharon - Sorry to hear about your assistant - please don't hesitate to let me know if I can help in anyway - I'll leave that to you. Happy that I could help provide some areas for you to focus to keep those marketing efforts moving forward.

Zilkia - How very nice and happy that I can be a reference for you.

Donna - Exactly!

Hello #1 - You are correct by focusing on those areas it can happen and I was speaking mostly to those individuals who are just starting out and need to get the basics down before taking it to the next level like you guys have. Consistency is the key to overall success whether it marketing efforts, blogging, social networking, staying in contact with SOI and sticking with a marketing plan and routine - I could not agree with you more. Thank you for your unending support of my message and the services I provide - it's so nice knowing that I have both.

Eileen - yes, so true- we all do know the basics and sometimes just need the inspiration and a different way of looking at it - thank you!

Kristina - Excellent point- make sure you stay in front of your clients or you do run the risk of them not knowing that you can still be of assistance even after their initial transaction is done. Thank you!

Laura - thank you and I agree - I see that too. It's hard because there are so many tools and resources available to us that we think "I need that" and they don't realize they already have something that just needs to be worked on a bit more, tweeked or just given some attention for it to work.

Nancy - How nice - so happy that it was all that for you.

Kimberly - thank you and I do try to write for both groups and happy you found it so helpful.

JB - Thank you! One of my favorite words - consistency - without it we're spinning our wheels.

Linda - Awesome - so happy that I could give you some ideas for updating.

Hello #1 - You are correct by focusing on those areas it can happen and I was speaking mostly to those individuals who are just starting out and need to get the basics down before taking it to the next level like you guys have. Consistency is the key to overall success whether it marketing efforts, blogging, social networking, staying in contact with SOI and sticking with a marketing plan and routine - I could not agree with you more. Thank you for your unending support of my message and the services I provide - it's so nice knowing that I have both.

Eileen - yes, so true- we all do know the basics and sometimes just need the inspiration and a different way of looking at it - thank you!

Nancy - How nice - so happy that it was all that for you.

Kimberly - thank you and I do try to write for both groups and happy you found it so helpful.

JB - Thank you!

Linda - Awesome - so happy that I could give you some ideas for updating.

Anne Marie! Everything you write contains such valuable information!! My favorite quote you wrote today is: "Remember the road to success is always under construction"

Thanks for all the marketing tips and strategies. Have a great day,

Anne Rains

Hello #1 - You are correct by focusing on those areas it can happen and I was

speaking mostly to those individuals who are just starting out and need to get

the basics down before taking it to the next level like you guys have.

Consistency is the key to overall success whether it marketing efforts,

blogging, social networking, staying in contact with SOI and sticking with a

marketing plan and routine - I could not agree with you more. Thank you

for your unending support of my message and the services I provide - it's so

nice knowing that I have both.

Eileen - yes, so true- we all do know the basics and sometimes just need the

inspiration and a different way of looking at it - thank you!

Kristina - Excellent point- make sure you stay in front of your clients or you

do run the risk of them not knowing that you can still be of assistance even

after their initial transaction is done. Thank you!

Laura - thank you and I agree - I see that too. It's hard because there are so

many tools and resources available to us that we think "I need that" and they

don't realize they already have something that just needs to be worked on a

bit more, tweeked or just given some attention for it to work.

Nancy - How nice - so happy that it was all that for you.

Kimberly - thank you and I do try to write for both groups and happy you

found it so helpful.

JB - Thank you!

Linda - Awesome - so happy that I could give you some ideas for updating.

Jason - Thanks my friend - and yes, I've seen it happen to some agents -

terrible really. I know you will tackle this just like everything you do with

great focus, attention and style.

Christine - So happy that I can keep hitting the message home :)

Roland - you're very welcome.

Kerry - thank you and yes, your experience is all too true for many and a

great reason to see why we should stay in touch with our SOI.

Jason - thank you and just happy that so many have found my words helpful

and inspirational.

Lisa - Thank you - what a lovely thing to say and so happy that the pep talk

was helpful to you.

Erika - thank you and it's all about finding what works for you and

consistently doing it.

Hi Amber - how nice - and yes, having these 3 reminders of the basics will

help anyone stay focused.

Russ - you're so welcome.

Randall - thank you - to me it's the basic things that bring the greatest

rewards.

Lisa - so true - those simple reminders are sometimes exactly what we needed

to get things moving in the right direction.

Dorie - Agreed - practicing the basic fundamentals will take you very far and

thank you!

Laura - that's awesome that you are so committed in all regards - way to go!

Missy - thank you - coming from you that means a lot! It's funny isn't it

that sometimes we get away from things and doing it can truly bring great

results. I hope it does for you - there are always so many reasons to get in

touch and stay in touch with clients - you just proved that!

Connie - Great! I love when someone mentions something they're doing and

someone says "I have to do that" Reminding one another of the basics is

simply awesome.

Gaye - you're so welcome and happy I could provide the helpful reminder.

Lisa - you're so very welcome.

Marian - How nice - I really appreciate that my words will be shared with your office and hope that it provides great tools for success for them.

Walter - this is true - marketing efforts don't always need to cost a lot of money but they do take an investment of time and it's well worth it.

Brien - thank you! Happy to hear you're putting a lot of effort into many of these areas - yes, get on that SOI area.

Patricia - so happy my list was helpful to you.

Kris - LOL - so true - no magic bullet but focusing on these key areas will be hitting the target.

Albert - You're so welcome and yes, it's making these logical choices a habit every day. Now that you have the inspiration - here's hoping you find the time.

Pippa - so great to see you and you're welcome for the kick - hope it didn't hurt too much? Wow, I made your mirror? How nice - wishing you great success in all you do.

Eileen - yes, so true- we all do know the basics and sometimes just need the inspiration and a different way of looking at it - thank you!

Nancy - How nice - so happy that it was all that for you.

Kimberly - thank you and I do try to write for both groups and happy you found it so helpful.

JB - Thank you! Consistency is the key

Linda - Awesome - so happy that I could give you some ideas for updating.

Jason C - Thanks my friend - and yes, I've seen it happen to some agents - terrible really. I know you will tackle this just like everything you do with great focus, attention and style.

Christine - So happy that I can keep hitting the message home :)

Roland - you're very welcome.

Kerry - thank you and yes, your experience is all too true for many and a great reason to see why we should stay in touch with our SOI.

Jason - thank you and just happy that so many have found my words helpful and inspirational.

Lisa - Thank you - what a lovely thing to say and so happy that the pep talk was helpful to you.

Erika - thank you and it's all about finding what works for you and consistently doing it.

Hi Amber - how nice - and yes, having these 3 reminders of the basics will help anyone stay focused.

Russ - you're so welcome.

Randall - thank you - to me it's the basic things that bring the greatest rewards.

Lisa - so true - those simple reminders are sometimes exactly what we needed to get things moving in the right direction.

Dorie - Agreed - practicing the basic fundamentals will take you very far and thank you!

Laura - that's awesome that you are so committed in all regards - way to go!

Missy - thank you - coming from you that means a lot! It's funny isn't it that sometimes we get away from things and doing it can truly bring great results. I hope it does for you - there are always so many reasons to get in touch and stay in touch with clients - you just proved that!

Connie - Great! I love when someone mentions something they're doing and someone says "I have to do that" Reminding one another of the basics is simply awesome.

Gaye - you're so welcome and happy I could provide the helpful reminder.

Lisa - you're so very welcome.

Marian - How nice - I really appreciate that my words will be shared with your office and hope that it provides great tools for success for them.

Walter - this is true - marketing efforts don't always need to cost a lot of money but they do take an investment of time and it's well worth it.

Brien - thank you! Happy to hear you're putting a lot of effort into many of these areas - yes, get on that SOI area.

Patricia - so happy my list was helpful to you.

Kris - LOL - so true - no magic bullet but focusing on these key areas will be hitting the target.

Albert - You're so welcome and yes, it's making these logical choices a habit every day. Now that you have the inspiration - here's hoping you find the time.

Pippa - so great to see you and you're welcome for the kick - hope it didn't hurt too much? Wow, I made your mirror? How nice - wishing you great success in all you do.

Hello all,

I will try posting the rest of my comments back later - not sure what's happening but the system is not allowing for comments back on my post (others are experiencing this too it appears) because it's saying I am spamming - :( Stay tuned... ~Anne Marie

It appears to be working again - yeah!

Anne - what a lovely comment - thank you! I like that one too and it's all so true - we should always have this approach because it will keep us on our toes and having us wanting to improve things consstantly.

MAR

Anne Marie, another inspiring post. Where do you get all these wonderful ideas? Great job!

MAR

...And the award for the best non-spammer award goes to Anne Marie Malfi. Thank you for not quadruplecincodemayo posting your replies like some people do. Ahtough i must say you could have had an additional 50 comments :)

note to self: remind myself to add this new category for the 2009 golden castellum awards.

APR

Anne Marie Thank you so much for sharing. I jotted down some notes to work into my daily checklist for work. I loved the quotes also. Soo true. I can't wait to check out some of your other postings. :)

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