Two weeks ago, I wrote about surrendering much of my website work to a talented virual assistant. It turns out she is an animal with search engine optimization, understands how to tweak things I could only imagine and has ideas I had never considered. For a brief period, I thought I would have more time to play this fall.

That is not to be. I received my homework assignment from Jennifer two days ago, and must supply content--lots of original content--to further flesh out the website. This is not a revelation of any sort, because I have long known that bots and spiders have voracious appetities for content. The technical tweaking done by our VA is only creating a larger pantry into which I can store content.

I got it and now I get it.

So, instead of kicking back last night, I was at the desk doing a page on Coronado and Coronado real estate--and thought it would be fun to link to the ghost story that haunts the Hotel del Coronado, but of course had to read about the sad fate of Kate Morgan first. And what about the story of how Marilyn Monroe, Jack Lemmon and Tony Curtis shot Some Like it Hot on the sands of Coronado? More content for the pantry, more food for the spiders. Somewhere into the assignment, I began not to really care. My appreciation of Coronado may be a quirky one, but nowhere is it written that a real estate website can't talk about or link to old ghost or movie star stories, or whatever tweaks the interest of the website owner.

Our websites are ours and reflect who we are. Canned vegetables fare well in the pantry; canned content does not. Most of us supply IDX searches, information for buyers, information for sellers and information about schools. That information is all on the table. But perhaps if we enrich our content pantries and leave the door open, visitors (as well as Spiders and bots) might wander in and get lost...just as I did...in the story of young Kate Morgan, who tragically died and now walks the halls of this still-elegant hotel searching for...contentment?