Are you waiting for buyers to come to you? or are you going out to meet buyers?
Reblogging this post about Everard as it has a lot of valid points. It also echoes the sentiments left by David Serle's post Get out of the Business. We Do Not Need You!!
March can be extremely difficult for many, and it should also be your most productive month for that reason. So get out there and meet your customers and don't wait for them to find you.
About 2 years ago now, we went to Europe as the first team of realtors representing the United States in an unprecedented move to meet european buyers head on. The show, in Utrecht holland, was part of a 2 day International exposition at the Second Home International Exposition.
Buyers were eager for information and we made it readily available for them.
The premise of the show was to show them the bargains to be had in Florida. When the prices in florida were high 2 years ago, Northern Europeans were still used to paying even more for housing and living expenses. Plus the euro was higher compared to the U.S so this allowed them to get more for the buck when purchasing in florida. Right now similar conditions are on the books and represents yet again a great time for them to buy.
When we came back from the show, we had landed 39 solid prospects. You just can't sit there and wait for these potential buyers to come to you. So my advise is get out there and meet the buyers on their own turf.
We hope this lights a fire in some people to get out there in this tough market. If anyone is interested in doing a future exposition with us, let me know. We try to do this several times a year for both canadian and european buyers but we're always interested to meet new demographics.
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