INVESTOR MARKETING TIP OF THE DAY - BE KNOWN in the areas you want to serve.
Make it your priority to BE KNOWN in your area - you won't get very far if no one knows about your business. Get to BE KNOWN amongst all the local business owners and group leaders. Contribute to local organizations and participate in venues where you can volunteer your services. The more people who know about you and the service you provide - and the better off you'll be.
Real estate investors know what they want and don't have trouble looking for it. Very often, they will rely on their network and referrals. When a client is looking for a service in your area, you want to be at the top of the list of known individuals who can provide it. Think of this as SEO (search engine optimization) - but in real life, not on Google. When an investor wants to purchase in your area, they will search through their network first, and use the recommendation that comes their way. You want to BE KNOWN within this network that they are using to search for results.
In lieu of Fannie's new loan limits for investors starting on 3/1, and the fact that investors who had been previously halted now will be looking again - every day I will post a new tip that can help you grow your business with investor clients and prospects. Be sure to subscribe to my blog or bookmark this page for the latest updates.
To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.
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