There are so many new ways prospective buyers and sellers can harvest information today about real estate online. They can find home prices, what's on the market, what's sold etc. But unfortunately not all that information is fresh and up to date. So what's a home buyer or seller to do? Get the facts from a solid Realtor in their local area!
We have created 2 ways for our clients (and we hope future customers) to keep an eye out on what's important to them. First of all most everyone has a full MLS search on their website. Well anyone who is serious about attracting online buyers and sellers that is. The IDX rules have helped see to that. But I'd like to share what has really helped us look good in our clients eyes - automatically!
We are fortunate to have a great MLS - powered by MarketLinx. Now I don't know anything about other MLS's or how they are run (Marketlinx claims to be the foremost provider of real estate info to ½ of all the real estate professionals in the US). However I for one am very pleased with what the Triangle MLS provides for us.
One of the benefits our online buyers and sellers receive is a personal website called a Client Gateway. We advertise everywhere and anywhere for homesearchers to sign up - it's FREE. Here's what the form on our website looks like;

All someone has to do to get up to the minute Real Estate information on homes that match their real estate needs in the Triangle (Raleigh, Cary, Apex, Holly Springs, Fuquay, Wake Forest - they're all there) is to fill out the form. Once we receive their request with the parameters they want we set up their personal Gateway right in our MLS. They will be emailed a link to their private, personal webpage. Once there they can save favorites, keep notes, reject homes they don't like, even share the link with family and friends - it's their own personal web page!

Pretty easy - and pretty cool..
It's reassuring knowing that the information we send out to our clients is fresh, up to date, and exactly what they want.
Happy House Hunting!

Sounds like you have a good MLS. It sounds like they are Realtors though...don't we all claim to be #1 - LOL