Keyword Selection - what a difference one letter can make!
 
If You Have Not Picked Keywords for Your Website or updated them recently - now is the time to do so!

I like to go straight to the source which means using the Google Keyword Selector




























Enter more than one keyword or phrase that you are currently using or thinking of using. This will give you more and better results. I used keywords for one of my sites www.MontereyCountyForeclosures.com
first place ribbon
I am holding steady at first place for the search term " Monterey County Foreclosures". Of course my domain name helps! But that alone will not guarantee you a first place position.

I am usually at number 6 position for the term "monterey foreclosures" and have already found that term is not searched as commonly. Discovered that's only partly true...


Keword Tool

I was shocked to discover that while "monterey foreclosures" is not a common search term - just drop off the "s" and make it "monterey foreclosure" and suddenly the results jump to 1300 inquiries for Feb.!! That totally eclipses my search term of "monterey county foreclosures".


So checked my postions:
Monterey County Foreclosures - first place
Monterey County Foreclosure - Second place

Montery Foreclosures - 6th place
Monterey Foreclosure - 13th place - which places me on the second page for the most searched term!!

I am busily modifing my page to use the singular version - Monterey Foreclosure !!!


copyright 2009 by Eileen Begley

 
Post is included in group: Web 2.0
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18 Comments on Picking Your Keyword (s) ! Great Tool - Was I Ever Missing OUT!

MAR
04
208,467 Points 7 Featured Posts Outside Blog

Google should read the singular and plural so if you write in pluaralities you are actually getting the best of both worlds. I mean you can keep the S and it should catch both ways then.

10:42pm • #1
2 Featured Posts Localism Sponsor

Hi Shane; Yes google should and does read it both ways. But you do not necessariy score as high for both the singular and plural - unless you work at it.  There is a huge difference in my being in 6th place (first page) for Monterey Foreclosures and then for the singular - Monterey Foreclosure and being at number 13 and on the second page! 

10:51pm • #2
MAR
05
2 Featured Posts Outside Blog

I just wrote a very similiar post about this tool.  SEO for Real Estate Dummies What I discoverd is shoot for plural because it also cover the singular.  I had done "my town condo" when after using the keyword tool I found out I would be much more effective using "my town condos".  The tool has also given me some other great target keywords for a particuliar subject.

My most recently optimized page. Just posted it yesterday hopefully it will work its way up in position.

7:31am • #3
208,467 Points 7 Featured Posts Outside Blog

Kevin I think thats what I was referencing in my comment.

Most SEO people would say that you need to target every variance of the phrase. So for foreclose there is foreclosure foreclosures foreclosed foreclose and then more modifiers such as foreclosed homes home businesses. The best approach is just to try to vary this throughout the page without sounding repetitive even though you are repeating yourself. The more you can do this the more you can rank. Each word on the page is a key word but literally repeating the word does nothing it has to be slightly different. I wonder if that would help you though?

9:10am • #4
Outside Blog Hit Router

Ok, this does answer the question of singular vs plural for me.  I will now always put the plural.  Thanks for the post.

11:17am • #5
2 Featured Posts Outside Blog

Absolutely Shane,  I had to learn the hard way though.....  Don't we always.

3:00pm • #6
MAR
07
Outside Blog

Eileen, Thanks for the tips.  I just went to Google keyword website and checked my keywords.  I need to do some tweaking. 

11:12pm • #7
MAR
08
250,380 Points 1 Featured Post Localism Sponsor Outside Blog Hit Router

Wow that's great to hear. I am finishing up my new website and this tool will really help with selecting keywords for the new site. Thanks

9:56am • #8
2 Featured Posts Localism Sponsor

Thanks for the comments, Kevin & Shane. Yes, focusing on the plural of a word is good. But no reason you can't write at least one post with the singular of the word in the title as well as in an H1 header - in my case this may move me up to page one for the term "monterey foreclosure".

Hi Vicki & Heather, yes it's a good tool. It can help you find key words you might not have thought of using.

11:33pm • #9
MAR
12
144,186 Points 2 Featured Posts Localism Sponsor Outside Blog Hit Router

Great advice especially for those of us who are still struggling to learn how to get noticed more on the internet

1:19pm • #10
1 Featured Post

I'm grateful for the information! 

1:33pm • #11
MAR
16
394,212 Points 5 Featured Posts Outside Blog

Eileen,  Great advice - I have used it over the years - my Google Juice is good for my keywords, Karen

10:50am • #12
APR
20
106,758 Points 3 Featured Posts

I need to pay a visit back to to the Google Keyword Selector Tool...interesting what a small variation in a key term can make!  Great tip. 

9:17am • #13
MAY
06

Great post.  I am going to check out my site with this fresh appreach.

3:56pm • #14
JUN
01
394,212 Points 5 Featured Posts Outside Blog

Eileen You haven't posted for quite some time - I hope it's because you're busy  Karen

6:59pm • #15
JUN
30
417,013 Points 48 Featured Posts Localism Sponsor Outside Blog

Eileen,

So useful, as are the comments!  Thanks for the post.

Mike in Tucson

11:45pm • #16
AUG
27
  1. Impressive !! I did try key words with googles. But did not get a single lead !!  Infact its better to deal with the local classified websites in the area where we work.

Try with googles and talk to them you will come to know hoe google does business.

Its a good idea to have a mix up of SEO, blogs and AD on local classified web than the google.

Sham

10:44pm • #17
NOV
18
354,743 Points 4 Featured Posts Outside Blog

Just one of the many reasons why I don't play the SEO game. I'm still a fan of good old fashioned marketing that uses my Internet presence as support rather than lead generation.

Best wishes!

10:46am • #18

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Eileen Begley, Monterey Real Estate

Carmel, CA

More about me…

Coldwell Banker, DelMonte

Address: 3775 Via Nona Marie, Carmel, CA, 93922

Office Phone: (831) 372-2006

Cell Phone: (831) 277-9939

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Eileen M. Begley
Coldwell Banker, Del Monte
484 B Washington #138
Monterey , CA , 93940 USA
831-277-9939

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