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Time Sensitive - what is your real estate license worth?

By
Services for Real Estate Pros with Malfi Marketing Solutions ~ for real estate professionals

spring cleaning

Spring is often a time for cleaning our homes, shedding those heavy coats and the breaking free from the confines of our homes as we prepare for spending more time outside than inside.  I can't wait!

With that thought I would like to discuss a problem and offer a solution to an all too common problem facing many businesses, our offices and our lives - disorganization(ewww - I know an ugly word - sorry stagers.)  When I think of "spring cleaning" I imagine getting rid of and donating the things I no longer need.  (I actually did it this weekend and let me tell you - what a productive week I've had and I want you feeling that way too.)

Fact:

Being disorganized costs you time and money.

Think about this - If you spend say 15 minutes a day, 3 times a week looking for a document, website, etc. and you add that time up over a year period - you are essentially losing over an entire weeks worth of time that you could have spent on your business.  (Scary thought isn't it?)

How about this quote from Michael Gerber of E-Myth :

"If you spend too much time working in your business, you won't have enough time to work on your business." 

So what's my point?  

Problem: In our current economic situation, when one detail or deadline is overlooked, it could cost you your client and/or your business. 

Solution: Develop and Follow your business and marketing plan.  That's right, gain the edge by organizing your business, your time and your focus.

Perfect

How you ask?  I have come across many lately, that think: before I outsource some of this work, I need to get organized first.

Whoa there...I liken this thinking to when you were first starting to think about having kids and you said to your spouse - "lets just wait a bit until we have more time or more money, etc. etc." - you'll be waiting forever in my opinion.  I know this from personal experience and let me tell you - there is no good time, and not enough money in the world to afford children these days.

The same thinking can be applied to business -  There is no "perfect" time and nothing will ever be "perfect."  There are many of us trying to do everything.  Here's another example:  Would you spend countless hours trying to fix your car, especially not having that experience and knowledge or even time, or would you call a mechanic?  My point is reach out to someone to help you - someone who is trained and specializes in providing the services you need.

Just because you have lots of things to do doesn't mean you're the only one who can do it.  Focus on your key strengths and find someone who can help you get the work done quicker and maybe even better than you could.

 

With that all said, I thought I would share with you a free tool I have been playing around with called Slife.

What is it and what can it do?

  • Slife is a time and activity analytics application for both Mac and Windows that automatically keeps track of where you spend your time on your computer. 
  • Slife observes as you interact with applications, documents, email and web sites and then displays detailed statistics of your computer usage in a set of intuitive and easy to use visualizations.
  • With Slife, you can finally understand where you are spending your time and energy, and focus on what really matters.Disorganized

 

I invite you to play around with it and truly see how much time you are spending on your computer and finding a way to cut that time down so you can be actually out in your market, with your clients and putting the license you worked so hard to obtain to great use.

It doesn't take a clean house to enlist the help and services of many of the great people on this network and throughout your markets that support the real estate industry professional, but it does take realization and knowledge to know you should - call one today and see the difference it can make to your day and your business. 

 It's time to start doing what you do best!

Share your thoughts on these points - I love hearing what you have to say:

Have you enlisted help from someone and "freed" up some of your time?  What were you able to do that you weren't able to before?

Have you ever tracked the time you spend doing tasks, being on the computer, creating a presentation or creating and updating your website - will you think about it and how having a balance and a plan may help grow your business?  I am not telling anyone to not be on the computer, social media sites and staying close to their work - just suggesting a balance - ok?

 

************************************************************************************** 

Please Note: This post is in no way intended to promote or solicit people as I feel I am promoting all services that work with real estate professionals,  it is however, to point out that many real estate professionals are taking on a lot of work themselves when someone else might be better equipped with experience and time to handle these functions for them.  This is also not to say that you should not be close and on top of your business, but perhaps by getting the right help you are more able to provide to your clients in ways that you and they are hoping for because you have more time to dedicate.

~Anne Marie

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If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.  

As we all know, there are only 24 hours in a day to get it all done...are you focusing on the right stuff to grow your business and meet your client's needs? Contact us today to get started!

Ready to take your Marketing to new levels? Anne Marie Malfi ~ Malfi Marketing Solutions.com ~ Copyright 2011

 

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Mary Corrigan
Progressive Urban Real Estate (PURE) - Cleveland, OH
CDPE, ABR, e-PRO

I really needed to read this, I just spent about a half a day in a hunt for CE certificates to renew my license. I had the folder, then it just vanished. I HAVE to get better at my organizational skills. I need to be working ON my business not IN my business.

Mar 05, 2009 12:54 PM
Pam Jank
Coldwell Banker Schneidmiller Realty - Coeur d'Alene, ID
Your Coeur d'Alene & North Idaho Real Estate Pro

Mary, I keep my CE certificates, Designations, Licenses, etc in a 3" Binder Notebook.  I place them in the protective sleeves.  Binder sits on a Shelf at my desk  so is always easy to locate.

Anne, it was funny to come accross this blog of yours.  I am actually knee deep in doing my "Spring Office Cleaning"  I've already filled one 30 gallon trash bag with paperwork, files, magazines, etc... I no longer need.  I do believe I have another to fill. 

My rule for elimination.... If I have not used it the past year..... dump it!!  Unless of course it is something that has to be kept for Federal or State Taxes, etc.   In that case, I  SCAN to a disc and portable hard drive all documents and receipts that need to be kept.  The Disc goes into the file and the Portable/External hard drive serves as a backup.  This really Saves on storage space.

Mar 05, 2009 01:18 PM
Jeanette Hemmer
Coldwell Banker - Clarksville, AR

 

Every time I think of getting organized, I just do not know where to start.  If I do clean and replace files, I forget where I put them.  I am going to make a list and get this job done.  I hope it makes me feel better, as I feel pretty rattled right now.

Jeanette Hemmer, Re/Max Plus Realty, Clarksville, Ar

Mar 05, 2009 01:19 PM
Roland Woodworth
Blue Cord Realty - Clarksville, TN
Blue Cord Realty

Who is that sitting at my desk ? I hope they clean up before they leave.

Mar 05, 2009 01:27 PM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Anne Marie,

I love having you to help me organize my crazy life.  Think of doing it on my own, hell no.  I have better things to do with my time, like concentrating on the money work.  Luckily for my clients, my money work is to their business benefit.

Thank you friend.  You are a breath of fresh air to my business....in case I haven't told you lately:-)

Mar 05, 2009 01:42 PM
April Stephens
RE/MAX One Realty - Clayton, NC
Broker/Realtor - Johnston & Wake County

I got started today even before reading your post but I intend to get another good day of cleaning/organizing in tomorrow as well!  Then I will start on my marketing plan, I am WAY behind on!  Thanks for the post!

Mar 05, 2009 02:02 PM
Ronnie Margolis
KW Kauai - Kapaa, HI
Kauai Realtor - CDPE, ABR, RA - On Top of the Aloh

I can rarely seem to catch up. I use toodledo, an online to-do manager and it syncs to my iPhone. But, it's a full time job to keep all the data accurate and current. I may check out Slife. SOunds interesting. I'm forgetful by nature and as i get older it gets progressively more annoying. Thanks for the insight and the good suggestion. Aloha from Kauai...

Mar 05, 2009 02:38 PM
Zilkia Olmeda-Martins
RE/MAX North - San Antonio - San Antonio, TX
GRI, Realtor, San Antonio Texas Luxury Homes

Anne Marie, thank you for another great tip.  I will be researching this application to see if it works for me.

Mar 05, 2009 02:47 PM
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Ann Marie - I will take a look when I find some time :) seriously this is a timely reminder.

Mar 05, 2009 03:02 PM
Simon Mills
Mills Realty - Toluca Lake, CA

The key to my business is efficiency.  I learned this from a mentor and pay close attention to it daily.  I advise my clients about it and I don't let them lead me down the road to wasting time like they can so easily do.  Set boundaries and stick to them.  You will be amazed at what you can accomplish in a day.

Mar 05, 2009 03:27 PM
Jason Neumann
Century 21 Assurance Realty Ltd. - Kelowna, BC
Realtor - www.KelownaRealEstateNews.com

Anne Marie,

I think that lady about to be buried in a landslide of paper has some bigger issues than my sometimes less than stellar time management,LOL!  Thanks for the post and happy blogging!

Mar 05, 2009 03:43 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Anne Marie,

Thanks for the great advice..I agree with Simon..establishing boundaries is paramount! I have a wonderful assistant that takes so much of the paper work away allowing me to focus on what I do best..meeting with people face to face..listing properties, presenting offers and showing property. It still gets nuts but it works.

Mar 05, 2009 11:24 PM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Anne Marie, great post.  I need to do some spring cleaning.  I will check out slife. 

Mar 06, 2009 12:07 AM
Debbie Summers
Charles Rutenberg Realty - New Smyrna Beach, FL

Ann Marie - I just burned up another shredder, I'm trying to save more information digitally and back it up.  Taking time to organize is time well spent.

Mar 06, 2009 01:25 AM
Omega Omega
Omega - Glendale, CA

Hi Anne - What a good reminder!!!!!!

You are right - now is the time to clean up, get organized and simply prepare ourselves for success.

Keep it up!!!

Cheers

Mar 06, 2009 01:29 AM
The Rains Team
Keller Williams Realty Atlanta Partners - Hoschton, GA
A higher standard in real estate

Excellent post Anne Marie! I had never heard of Slife before, but I will check it out now. I believe it's important to stay organized so you are more efficient with your time. (On a more personal note...I'm forwarding this to my hubby so he'll read your baby comment--there isn't a good time and not enough money in the world to afford children these days--if you can't tell, I'm ready to jump on the mommy boat, just waiting for hubby to be ready!) :-)

Have a great day,

Anne Rains

Mar 06, 2009 01:48 AM
Melissa Evans
Coldwell Banker Platinum Partners - Beaufort, SC
Beaufort SC Real Estate

Thanks for the timely reminder. I enjoy my online time but need to be sure the other is also getting my

attention! It will be easier now that SPRING is coming.....I so love warm weather!!!

Mar 06, 2009 01:59 AM
Everard Korthals
---Preferred Lifestyle Advisors--- - Lancaster, PA
Mountain Realty

Anne Marie, Another well deserved featured!

Some tips:

  • Social bookmarking sites are good for keeping track of links
  • Email categories are good for sorting like emails for easy reference
We approve of SLIfe 

Great post as always from the best Virtual Assistant on Active Rain

Sincerely, CAstellum
Mar 06, 2009 02:08 AM
Maria Mastrolonardo, IL Probate Specialist
RE/MAX of Naperville & RE/MAX Enterprises - Naperville, IL
Illinois Probate Realtor

Anne Marie, as always great post! A great reminder that being organized helps reduce wasted time. 

Mar 06, 2009 07:09 AM
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Mary - so happy this post came at the right time for you.  Yikes, that's awful that you lost your CE certificates - hope you're able to put your hands on them.  Yes, work on not in your business!

Hi Pam - great tip for Mary.  So happy to see you on my post - been missing you.  Happy this post came at the right time for you too.  I'm with you on the rules for elimination  - excellent advice to follow!

Jeanette - Awww - I feel for you but I promise if you can sort through things it really will do wonders for your productivity.

Roland - LOL - is that what your desk looks like?  I hope she does too.

Rebecca L - Aww - thanks my friend what a lovely compliment and I love working on things with you - you too are a breath of fresh air and I love having you say something, I create it and it's right - what a great feeling!

Ronnie - I have heard of Tooledo but not used it myself - and Slife will help you figure out the time used online but you might not have time for it - lol.  Here's hoping you can get a handle on everything and so happy the insight was helpful.  Aloha.

Zilkia - Great - I look forward to hearing what you think of it.

Jennifer - LOL - good one!

Jason - LOL - I agree - we can all get caught up in piles of paperwork but she has some real issues - apparently though Roland seems to think it's his desk and she's just sitting at it.  I might just have to visit his office and do some sorting for him. 

Dorie - You said it - boundaries are key and I'm thrilled to hear you have such a great support person to help you focus on what's truly important - awesome!

Rebecca - thank you and the cleaning will do wonders - yes, let me know what you think about Slife.

Debbie - LOL - yes, I have gone through a few myself but taking time to organize will create more time.

Omega - thank you - love your comment - prepare ourselves for success!

Anne - thank you and would love to know what you think of it.  LOL - I love it who knew a post of mine could be used to convince a spouse to think about having a family - you are too much Anne and if this post doesn't convince, I'll give you my number - LOL  Good luck and keep us posted.

Melissa - you're welcome and I know what you mean - just has to be balanced to maximize our efficiency with all we need to do.  Spring can't get here fast enough for me.

Castellum - thanks guys and thanks for the tips on bookmarking and sorting emails - you guys have it all figured out!

Maria - thank you very much and yes, spending some time organizing will pay off in less wasted time.

Mar 09, 2009 03:29 PM