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The Real Estate Market is Changing... have you?
Just like technology changes every few years, the way Realtors are getting in contact with potential moving families also changes at a very quick pace. Gone are the days where creating a "cookie-cutter" Realty website actually works, or having a generic looking company website. Moving families have become internet savvy, and expect information at their finger tips. People are searching for
"information" and they want it as quick as they can get it, and they want it now.
Also long are the days of people flying/driving in to your city to personally view homes. These days have changed to informative city websites, there people can find out current demographics, weather, jobs, real estate prices, school information and much more. As NAR says,
"90% of people looking to purchase a home within the next year, use the internet to first find out about the area." That is quite an alarming statistic, and you should take notice.