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THE BEST ADVERTISEMENT FOR A REALTOR.

My old boss used to say "There was no better marketing for an agent than a FOR SALE sign."

He was correct. But I always felt they were even more powerful with a SOLD sign on top...

Ken's Sold Sign

Don't you?

Many agents don't use them. Perhaps they are hoping buyers continue to call, even after contract...

I don't think it works that way.

I think when you put the SOLD sign up, it sends would be buyers into a frenzy. They call even more. Perhaps a reverse psychology thing?

And the neighbors? They LOVE seeing the SOLD sign in the neighborhood.

They will remember you. Especially in this market...

So when you sell the home, get the SOLD sign up.

It's like the cherry on a top of the sundae! :)

Ken

A Realtor you can trust.

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Posted by Ken Tracy Realtor Naperville Illinois Real Estate on 03/05/2009 04:44 PM

Comments (24)

Sold Signs in the Offline Marketing Channel

ken, tracy, sold, sign, for sale, real, estate

Originally posted at: Ken's Naperville Real Estate Blog : THE BEST ADVERTISEMENT FOR A REALTOR.

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24 Comments on THE BEST ADVERTISEMENT FOR A REALTOR.

MAR

Ken, I agree that it's great marketing but I'm superstitious and I'm afraid the deal could go bust if I assume it's done. I know that's crazy.

I couldn't agree more. It's NOT 100% online. It's got to be a good mix of online AND offline to get 100%.

Of course a yard sign is the best advertisement there is. Where else could you post such a great advertisement?

Buyer Brokerages don't enjoy this benefit.

Its the sign of a job well done.

Hi Ken!
I am always amazed at the agents who think it is better to get the calls from buyers. I would rather have sellers find out how quickly I can sell a property.

Not only is a sign in the yard great advertising, it is free advertising! That is the best kind! Congratulations, I hope your sign is sitting on your sold listing!!

SOLD signs are the best. We put pending on until the deal is done and then ask the new owner if we can put a sold on for a week or so. That's why listings are golden!

Ken you have another deal - good for you! I like your signs. They are much different from the signs we have in our part of the country, but obviously very effective!

Good point Ken, I think I will start doing this on my next few closed homes.

Hi Mike, Teresa, David, Terrie, Paula, Gaye, Lenn, Kathy and Robin. Wow. Great response.

Robin, I have yet to have one bust. One will. It won't be because of my sold sign...

Mike, I hope you do.

Teresa, this was my first sign and listing at KW. I know have panels.

Gaye, I think you said it best...

Thanks so much everyone.

Ken

Ken - I love to get the opportunity to put the word sold on my sign.

Ken-I agree, the word Sold is the best form of advertising

Hi Robert and Joseph. Thanks so much for stopping by.

I know. Feels real good.

I hope you both are doing well.

Ken

I haven't used the sold signs before but I can see what your saying from a standpoint in the neighborhood.

Congrats dude....good stuff.....getr some more.

I agree Ken, 100%. Congratulations on the sale!

MAR

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often. Alanna http://www.craigslisthelper.info

Hi Alanna, Jim, Larry, and Justin. Thanks for reading.

Alanna, I am glad you enjoy my posts.

Guys, thanks again.

Let's all have a great 2009!

Ken

Hi Ken... I love your "cherry on the sundae" analogy! Congratulations on the sale!

MAR

Okay Ken, I am going to go spend some money on signs. This is a great lesson, one I hadn't even thought of and really don't see many around town. Just think how mine are going to stand out! Might start a new trend! Thanks for the idea!