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I'm a very outspoken critic of the deplorable manner in which many bank owned properties are being listed and marketed these days. The banks/sellers want to sell the homes and get 'em off their books,  the seller's agents want to close deals, and the buyers just want a fairly accurate description of the property.  So why in the world are there so many incomplete, inaccurate or downright BAD listings of properties?

To hear of one extreme example, you can read my recent post: 10 "Special" Conditions of a Bank Owned Property ~ Where does the buck stop??

Following is a post by Stephanie Edwards-Musa that is well worth the read!

After reading Stephanie's rant, you REALLY need to go check out my friend's (Raine Norby) post: Handyman Special..it ain't the Ritz but it can be a Home Sweet Home.   :)

 

Randy Hooker -  Chandler, Gilbert, Mesa, Queen Creek, Arizona Real Estate

 

Via Stephanie Edwards-Musa, Realtor ® Spring/Woodlands, TX Real Estate (Prudential Gary Greene, Realtors ®):

Attention all banks with Foreclosures that are Active in MLS!

As a Real Estate Professional in Houston I consistently see Foreclosures that get periodic Price Reductions time and time again.  They stay on the market for forever and often times marked LOUDLY STATING THAT YOU WANT A LARGE PERCENTAGE OF EARNEST MONEY DOWN AND WANTING AN OFFER ON THE PROPERTY.

Well, MANY Real Estate Professionals realize that this is not enough to sell a home.  As a matter of fact, LOUDLY STATING THAT A HOME NEEDS AN OFFER AND IS IN DIRE NEED OF REPAIR can do the complete opposite and push highly qualified buyers AWAY from even wanting to see the home.

Although I do not have any Foreclosures listed, I thought I would help you out in how to market your properties.  I thought you may want some feedback from QUALIFIED BUYERS.

Number 1:  This is very important.  ONLY LIST your properties with Agents that have the Technological capabilities to check their voicemail AND pick up the phone, dial a phone number and return a phone call.  Again, this is VERY important.

Number 2:  My Buyers DO NOT CARE what the toilet looks like most of the time.  IF you have a property listed, why don't you have a department that actually looks at what the listing photos look like.  A picture of a toilet is not going to sell your property.

Number 3:  Again.  You will start to see a trend here.  A fuzzy, pixelated and out of focus photo of a window.... NOT GOING TO SELL YOUR PROPERTY.  If you do not know what these terms mean...Google is an amazing invention.

Number 4:  While this may sound a lot like Number 1, its not.  Make sure that when you list a property with a Real Estate Professional that they have a WORKING phone number.  It is kind of difficult as a Buyers Agent to submit and offer when there is a phone number that constantly goes to voicemail or 'Is no longer in service'. 

It's really not that difficult.  It just takes adding a couple more questions when contracting your listing. 

I hope this information helps.  My Qualified Buyers look forward to any changes that you can make in this manner.

 

12 Comments on Marketing 101 For Banks With Active Foreclosures

MAR
06
2009
524,995 Points 33 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Amazing that those words even have to be vented! How is it in these days of desperation for so many realtors that when they are given the gift of a listing they drop the ball repeatedly? 

12:32am • #1
1 Featured Post

Honestly, Liz, I don't get it, either.  I keep hearing stories about how overworked and underpaid some of the REO listing agents are right now, but when they neglect their basic duties and lose sight of critical parts of their responsibilities (to "market" the property and communicate with buyer's agents), isn't that like shooting yourself in the foot?

12:54am • #2
Localism Sponsor

Randy my friend! Have you looked at my post?

REO,Central Colorado Springs,CO..Handyman Special..it ain't the Ritz but it can be a Home Sweet Home

Ya know, I specailize REOs. Did ya take a look at my post?  I am sure that if I didn't tell you that it needed repair that you would say that I wasn't being honest. Are you sure that I shouldn't tell you loud and clear what the property needs?? Frankly, REOs run the gambet (palace to "holly cow how could someone live here!") If it looks nice I'll tell you it's nice, if it doesn't, I'm telling you that too!

Do you know how hard it is for an REO agent to get a hold of an AM ??.... the train travels both ways.

If the agent can't pick up their phone messages I would say s/he must be at the bar crying in their martini and/or Kamikaze and/or beer. If their phone is disconnected they must have moved back in with mom.

REO,Central Colorado Springs,CO..Handyman Special..it ain't the Ritz but it can be a Home Sweet Home

It's a good life!

~Raine

2:14am • #3
1 Featured Post

Holy crap, Raine, how many links are you gonna leave for your post?!?!?   LOL   I did indeed take a look at your post, and I loved it.  I sure do hope you don't take my "shots" at REO listing agents personally.  I know that many of them take their jobs seriously, and do the best they can.  But I have yet to run across one that has the energy and creativity that you demonstrate!  And in our market, I see MANY more of the half-assed ones than I do the creative or even conscientious ones.  BTW, what is an AM?   ;-)

2:38am • #4
1 Featured Post

Dear Randy,

Unfortunately, I think your comments can ring true not only about foreclosure properties and their agents, but "normal" properties and their agents!

Barbara

10:17am • #5
1 Featured Post

Sad but true, Barbara...  But in my case, I've yet to see a listing agent of a "normal" property do such consistently poor job with marketing and safety issues.  But I have to agree with you.  And I just don't get it.  What the heck are they thinking?

11:38am • #6
1,140,630 Points 76 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Randy: This is a great post!  Good one to reblog.  It is most annoying to have these agents not able to take calls and have no clue what their listings look like.  I'm in negotiations with one now that is clueless as to what condition her listing is in.  Comparing it to the move-in, impeccably clean listing that just sold next door and trying to get more than that one sold for.  NEvermind the coach roaches everywhere, the destroyed hardwood floors and trashed carpets...forget about the appliances.  I wouldn't touch them to move them. 

1:25pm • #7
1 Featured Post

Heya Chris Ann...  did you get any sleep/rest from the new moo-cow?   :)   I hear ya loud and clear!  I called to check on another one yesterday, and when I told the listing agent the address, he said, "That address sounds familiar, but I can't quite place it."  He's had the listing for 7 months, and couldn't remember a single thing about the property.  He finally admitted to me that he's not been back there since installing the lockbox 7 months ago.  I just don't understand!  How can you have a listing, bank owned or not, and be totally clueless about anything related to the property, the comps, the condition, or anything else?!?!?!?  Grrrrrrr...

2:27pm • #8
175,854 Points 14 Featured Posts Called Shot Master

Sounds as if your getting a little frustrated Randy and I certainly understand that. Many agents do not do a good job with their REO listings but on the flip side of the Real Estate coin many agents doing regular sales do a lousy job as well. I do a good job with my REO listings therefor I am of the opinion the banks should give me ALL their listings in my area.LOL

PS: AM stands for Asset Manager.

3:35pm • #9
1 Featured Post

Hey Cameron ~ "frustrated"?  Me??  Not a chance!  I'm just plain pissed!!  LOL   Tell you what, buddy... if you ever need a reference for a new REO servicer or AM, just let me know!  I would LOVE to have a guy like you listing/handling more bank owned properties.   :)

4:58pm • #10
175,854 Points 14 Featured Posts Called Shot Master

My opinion is whoever is handling the asset hired me to do a service for them just like any other seller does. We are busy but that is no excuse to not work in a professional manner.

6:08pm • #11
1 Featured Post

Well stated, Cameron!  And I'm in 100% agreement.

6:18pm • #12

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Randy Hooker ~ Gilbert, Chandler, Mesa, Queen Creek

Gilbert, AZ

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Dreamcatcher Realty / Greater Phoenix Area

Address: Gilbert, Chandler, Mesa, Queen Creek, Phoenix - Arizona

Office Phone: (480) 926-8777

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