Video’s a bit tricky. Acting natural doesn’t come natural.

Pricing Your Property, How To and What and Why Research. By Ken Brand from Ken Brandon Vimeo.

Wondering what a real estate agent is thinking when they create their mysterious CMA - Competitive Market Analysis? Here’s a 9 minute explanation of the thought process, logic and the why’s and how’s of gathering and interpreting the information.

We look at buyer behavior, competing properties, sales velocity, what buyers have paid for similar properties and market conditions like Days On Market, Price Reductions, recent neighborhood foreclosures, list price to sales price percentages, new homes competition, etc. Check it out, see what you think.