As we all know, "traditional" media types are dying. All we need 
to do is turn on the tube to hear the latest and greatest on what paper is bankrupt. And, most of us who could, would zap past TV or radio commercials so we can get back into the "nitty-gritty" of the program. A very low percentage of us trust media ads. Kinda like Congress, "If their lips are moving...". On the other hand, a huge percentage of us trust a referral source from a friend or collegue. Sound familiar? This type of "personal referral" source of advertising can be a double edged sword as it can both help or hinder your business, so it behooves you to keep your ear to the ground and get and address feedback, both pro and con. For this to work, you must be engaged with your clients.
So, how can we as entrepreneurs get plugged into this personal "referral source" of advertising instead of being tied into the old monolog, me talk, you listen type of advertising? The answer? Get more engaged in the social medias such as blogging and especially micro-blogging. While blog sites such as Active Rain are great for the "whole milk" mentality, Twitter and Facebook are like skim milk, all the search engine nutrients without the fat of a website or blog. Both micro-blog platforms that are fast paced, engaging and ripe for almost instantaneous feedback. Impromptu electronic social mixers, if you will.
Bear in mind that both Gen X and Y'er were brought up with a
bottle in one hand and a computer in the other. They do everything online. Are you missing a source for potential buyers because you are not being engaged in these social media types? Folks who grew up chatting on the Internet when chat-rooms were popular, are now your buyers, and they don't mind sharing their opinions with their online friends about you or your business for the world to see. To be brutally frank, they do not care about you or your ad campaign, they only care about what their friends think.
As more and more people are turning to the micro-blogging platforms such as Twitter and Facebook, how can you monitor what is happening in your area? The answer is "Elementary my Dear Watson". If you Tweet, use Nearby Tweets. Nearby Tweets will allow you to use keywords in your geographic area within a specified market radius. So the next time you run a social event, list a new house, do an open house, marketing campaign or just want to make new friends or get the pulse as to what is happening in your area, you can pop in and join in on the conversations. Better than putting the glass up to the wall...
Wishing all my fellow drips and tweeps a G-r-r-r-reat weekend... 8-)
If you or someone you know is purchasing a home in Brentwood, Franklin, Nashville, Spring Hill or Thompson's Station in the Davidson or Williamson county area of Middle Tennessee and would like more information about getting a home inspection, give us a call at 615.661.0297. You can visit us online at www.completehomeinspectionsonline.com - Check out our monthly newletter
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Thanks for the tip...
Nice post!