In order to get business, you have to ask for business.  Staging is a benefit to the homeowner and to the agent, but we as professional stagers have to get out there and prove it.  I for one hate to cold call!  I am not incredibly fond of rejection and I know how cold calling works.  Rejection, rejection, rejection. . .score!  Way more rejections than sales.  Not my favorite activity.

The other day, I was perusing the listings and status changes on my local MLS and all of a sudden I was compelled to pick up the phone. It was my moral responsibility to make a cold call.  I had to discuss with one particular agent the benefit of my services to him and to his client.  Here are the pictures that pushed me to act.

This particular home has been on the market 351 days as of this writing. . .I'm sure each of us has an idea as to why!  I know I can help this homeowner and his agent.  It is with complete confidence that I picked up the phone.  The response was warm!  I had a specific listing to discuss and specific benefits to offer.  The realtor quickly understood how I could help him.  While this particular homeowner is not interested in my services, the discussion with the agent and a subsequent meeting with he and his partner has led to three referrals and an agreement to further consultations for his clients.

Take a look at your local MLS. . .there are homeowners and agents who need a professional stager to merchandise properties for a fast and profitable sale.  Don't like to cold call?  The response can be surprisingly warm!