Is print media dead? Or is that too bold of a statement? Are is it just newspaper print dead, or are we only still working with print to make our sellers happy? I can personally tell you that I have spent thousands of dollars in newspaper print, in the last 18 months, and the only people who seem to be satisfied are the sellers.
So now in my listing presentation I explain to my seller that the majority of buyers start there search online, and that I will make there online presence huge. This has gone over well so far.
Although there is still a nag voice in the back of my head, and I wrong? I still see a lot of competitors around town, spending big bucks on print advertising. Have I just come to terms with that “print is dead” before the old school brokers in town, or is there still some value in newspapers?