There seems to be mass confusion surrounding the social media networking frenzy that is raging online right now. Many business people say "Why should I tweet?", "Why should I Superpoke?" or just plain..."What's the point?"
While I'll admit I didn't quite get Facebook at first and the jury is still out on Twitter, I'm starting to turn the corner on the value of Facebook. I have been a HUGE LinkedIn fan for years but just came to understand it's "power" this past January when I found myself unemployed for the second time in 1 1/2 years. I am now connected with some of the biggest and brightest stars in social media networking, let alone LinkedIn.
The largest growing demographic on Facebook is the over 30 group. It is important to realize all social media networking serve a specific purpose. Although LinkedIn is the only "business networking" site, it's important to remember we're all in the relationship business. The success I get from Facebook comes from:
- Inviting ALL of the friends, relatives and other contacts I know to join.
- By building a company page and inviting them to invite their friends AND my clients to join, you've just created an online community surrounding your business all sharing photos of their kids, vacations, silly moments etc.
- Invite them to become a fan and create a link on THEIR profile to YOUR business page.
- They typically share comments about how great your service delivery was for them.
- It's all about marketing and the BEST advertising is word of mouth. Many of the people on Facebook have hundreds if not thousands of "friends." It would be much more effective for them to tell everyone they know how great you are than for you to do it?!
I am coaching some young professionals on how to parlay their social networking skills and social success on Facebook into business success and financial success on Facebook and LinkedIn. I would be remiss not to share my knowledge, skills and success with those that I know and love who are struggling in a down ecomony. Only if we are able to offer fresh, creative solutions that can be duplicated will we be able to work our way out of this recession.
What are your success stories on Active Rain, LinkedIn, Facebook or Twitter?
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