I find it hard to believe that very few Realtors, Mortgage Broker, or for that sake any business not using the power of FREE advertising on WWW.CRAIGSLIST.COM.   Craigslist.com is easy to use, it's getting more & more popular with all types of consumers, it can be targeted for your region and customer of choice for most anything you want to promote or sell, I find it can be addictive like blogging, it's still working when your not 24/7, reliable as long as internet is connected, there's no shipping costs to you if it's worth your drive to go get it, and did I say FREE. 

The old adage of, "you get what you pay for" doesn't seem to apply here.  I find that you get way more then you bargained for. 

For example I have helped many Realtors & FSBOs with Example Payment & Program Options flier for potential buyers.  I then post my fliers at craigslist.com with the attached link to the FSBO's or Realtor's listing website and WAH-LA!  The property has exposure and our business has exposure too.  Our target market is everyone worldwide that may want to see what's on the market and hopefully will purchase in that area.

I have also posted my properties to rent and have had them filled this way the last few year with qualified renters.  I have had past customers tell me they saw my picture there which is another excellent way to get in front of them in a not so in your face advertising way.

Another example is I was looking for an extra ipod docking station for my office, home, and one to leave at my parents.  Like any consumer I priced them out on line with the regular big chain electronics stores as well as mail order website.  This was about the end of January.  I just had a hunch. Christmas was just last month & many teenagers had the same mind set as my 16 year old nephew.  He had gotten an xbox 360 and already he wasn't using it he would rather sell it and use the money for his car, typical 16 year older.  So I checked out craigslist.com and I was dead on there were at least 10 listings in all the areas of all types of docking stations I found some were still unwrapped & in their boxes. I ended up with 3 for the price of 1 retail & 2 of the stations were better then what I was originally looking at. 

FREE is a great price when your R.O.I. is in the 1000's of percent.  I look forward to reading your ideas on how you use free tools of the trade in your business marketing.