My Local Blog needs a shot in the arm... (Part II)

Services for Real Estate Pros with Gardens as Art

Personal Marketing - A Story (Part II)

                                                      pieces of the puzzle

This is a post on my local blog (part II) which I thought I'd offer up for an open discussion on AR.

The NetworkIN CDA is only a few months in the running and participation is...  well, it's nothing like the rain.



Still reading… Great!  Let’s continue with our little story.  OK.  So, the rep from Hobbs Herder offers up one more scenario  John or Jane Realtor is having an open house.  While they are always on the lookout for a buyer for the house that they’re showing, they know from experience that open houses don’t usually yield ‘THE’ buyer for it.  What it does do, however, aside from keeping their sellers happy, is to produce LEADS, the life blood of the real estate business, or any business, for that matter. 

Now, John and Jane, good realtors that they are, follow up with the folks that kindly left contact information, who, by the way, have been bouncing around town looking at any open houses that caught their imagination.  The realtor calls, “Hello, this is John (or Jane) Blablabla, and I was just calling to find out if you liked the house at 123 Anywhere St or if I could answer any questions?”  Weary from their day’s travels, they politely ask, “Which house were you?”

Herein lies the dilemma.  Which house were you?  Are you kidding?  These hard working people have been innocently reduced to an inanimate object, hopefully a nice one, but still a thing.  You see those weary souls out that day saw a half dozen houses or more and can hardly remember one from another, let alone who the realtor was.  No, no, no… You see we’ve got this whole thing all mixed up.  That guy from the marketing company was right.  It’s not about the houses.

Here are the facts, as I see it.  If you have a good product, it practically sells itself.  Anybody can sell it.  Of course, we shant reduce our friends John or Jane into a ‘just anybody’.  We’re talking real people here.  People with a story, a life that’s real, things that make them unique and different from you and I.  And, on top of that, people like to do business with people they like… and trust.  Not just anybody.

All righty then, this brings us back to Part I of our story and the purpose of this curious tale.  Remember?  Ah, yes… your profile.  No, it’s not arrogant to tell us more about yourself and who you are, it’s interesting.  Yes, interesting!  Imagine that!  You’re a real person.  You do have a story.  You are a somebody we can relate with.  Imagine the possibilities… of a business whereby the most important part of it is YOU, not necessarily the product, the house, the thing, whatever it is.  It’s YOU!

Of course, there is a little work involved.  Some self-reflection, thoughtful writing, a tie-in with your work and hopefully after a few revisions…  Voile, you are ready.  Exciting, eh?  In fact, you could write a personal brochure.  You could create a ‘tag line’ and ‘brand’ all your pieces with a consistent theme.  And, if you were really slick you’d even come up with a smooth elevator speech to be able to share your benefit to a new prospect in 30 seconds or less.  Don’t worry about those mega-marketers.  The best business, in my book, is built one person at a time and by providing excellent service.

In conclusion, I must offer up one more disclaimer.  This whole bit is an over simplification of what a worthy marketing company would do.   And, from the standpoint of a strategy, I profess no expertise.  There’s far more to that agenda than I could or should ever endeavor to relate beyond my initial intent.  My point here is simple.  JUMP IN!  Don’t be shy.  Get involved however you can.  PARTICIPATE.  If you do, I believe that you will be glad you did.  So, for now I wish you all the best and thanks for reading.

Steve Miller 208-659-1476 Keller Williams Realty, Coeur d'Alene



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Janna Scharf
Keller Williams Realty Coeur d'Alene - Coeur d'Alene, ID
Coeur d'Alene Idaho Real Estate Expert

Steve, my friend, you have finally shamed me into scheduling some time to update my profile because it just plain stinks.  Actually, it is just about nonexistant.  I KNOW everything you say to be TRUE, and IMPORTANT.  Why is my profile on AR nearly blank?  Or, just a couple of lines anywhere that I turn up?  Actually, because I was going to reposition myself.  But, I have let my mysterious blank profile sit out there in cyberspace for 6 months now!  Shame on me!  Rock on, brother!

Mar 08, 2009 02:10 PM #1
Steve Miller
Gardens as Art - Coeur d'Alene, ID

Janna, Your profile page is a fine piece of work on AR.  Of course, all things are subject to change and change can be a good thing.  However, I don't think I got to your profile yet on the local blog though.  So, just in case, you better get busy before the blog police find out!!! 

Mar 08, 2009 04:03 PM #2
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Nice two part reflections.  I agree with you whole heartedly, it is the ones who are seen the most that get the business.

Mar 09, 2009 12:04 AM #3
Steve Miller
Gardens as Art - Coeur d'Alene, ID

Hi Evelyn,

Glad you liked the composition.  Yes, we must be in front of people by whatever way we are so inclined and even in venues that stretch our comfort zone.  But, also, part of the presentation had to to with consistency in the theme of all your wares before the public.  Some might argue that, though overall I believe that is true.

However, the underpinning of the whole effort is about You and Me, telling our story in a way that helps others to relate to us on a personal level.  Whereby we don't fall into the trappings of "Which house were you?"  Thanks for coming by.

Mar 09, 2009 03:18 AM #4
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