Now, everyone knows that professional Realtors cannot lie about a house.  Sure, we can make it sound pretty attractive when, in fact, it's not all that pretty. We can say "some TLC needed" when you really need FHA 203(k) and a good contractor but we really can't lie.  It's against our Code of Ethics.

Home sellers, on the other hand, are not bound by the Code of Ethics.  They are bound by their own, personal moral and ethical code of behavior. That might be stricter or quite a bit more, er, flexible.  Or, as some would say, "situational".  In the case of someone wnating to sell their home the situation demands, er, flexibility.

Enter Zillow and the "claimed by owner" tag for listings that Zillow grabs from our local MLS.

It seems that I entered into a Listing Agreement with a client and dutifully took photos and entered data into the MLS.  Now, in the case of this particular home, I really didn't need to "puff" it up too much.  It's in good shape with lots of nice upgrades.  However, the Seller went into Zillow and "claimed" the listing and proceeded to edit some of the details.  I didn't realize this until a potential buyer started asking me about this and that and the other and I was, like, "huh?".

The bottom line, here, is that we, as professionals (and me, in particular) really need to keep on top of sites where the home seller has access to make changes to the marketing of the house. 

Yes, I know. Their hearts are in the right place and, really, all they want to do is sell their home.

To the genreal home buying public: don't believe everything you read.  Not the nice things in the "claimed by owner" listings and certainly not the "Zestimate".

 
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13 Comments on Home Sellers and the Code of Ethics

MAR
08
157,030 Points 3 Featured Posts Localism Sponsor Hit Router

And buyers are always well advised to ask for a seller's disclosure before making an offer!

7:46pm • #1
416,538 Points 2 Featured Posts Localism Sponsor Outside Blog

Thanks for the great tip. I recently listed a home in Florida and the agreement I signed actually outlined that I was giving up my rights to market the home online. I thought it was a strange request. Now it makes perfect sense!

7:48pm • #2

First time I heard of that one.  I'm going to check on my listing first thing in the morning...

7:53pm • #3
213,630 Points 19 Featured Posts Outside Blog Hit Router

Ken, That's pretty weird. How can you, as the listing agent, trump what the seller wants to do to market their home? Frankly, we all know about Zillow but what about all the other sites that the listing shows up on that we don't know anything about. Rich

7:57pm • #4
603,050 Points 34 Featured Posts Outside Blog Hit Router

Could you be a little more specific as to what the sellers change?  Did they change a 2 bedroom home into a 4 bedroom home for more showings?  Did they say there was a walk in closet when all you can do is take one step?  What kind of information are we talking about when you're talking about the seller's "ethics", yet say, "Their hearts are in the right place" ?

8:00pm • #5
133,534 Points 4 Featured Posts Localism Sponsor

I too was not aware of that fact.  The Internet does indeed change many things.....Thank you for the heads up.

8:05pm • #6

This FOR SALE BY OWNER is disclosing!!

Jeanette Hemmer, Re/Max Plus Realty, Clarksville,Ar

8:09pm • #7
689,342 Points 72 Featured Posts Localism Sponsor Outside Blog

Yikes, Ken!  We need all the help we can get, but not this kind of help!

8:33pm • #8
118,109 Points 1 Featured Post Localism Sponsor

Ken, I didn't know the sellers could do that!  Thanks for th eheads up, and Vicky, I think you are on to something...the answer to this problem...cover that in your listing, they give up their rights to market it online...

9:47pm • #9
MAR
09
117,173 Points 6 Featured Posts Localism Sponsor

Silvia - disclosures are, indeed, a must

Vicky - I don't mind the many sites that mine data from the MLS. The more the merrrier. That way consumers can find homes that match their criteria and have a much smaller list when they call me.  I would just hope that home owners leave the marketing to their Realtors. That's what they hired us for (in part).

James - certainly good idea to check.

Rich - Our job is ot represent the Seller, no question about that.  If the Seller wants to put signs out and hand out flyers and distriute e-mail, I'm good with that. Leave the descriptive narrative to me.  It's bad enough a lot of realtors call a storage space a bedroom without the Sellers getting into the act.

Donna - in this case, I'm almost positive the Seller misunderstood a certain field Zillow was asking to be filled in.  It indicated certain upgrades were made more recently than they actually were.  When the potential buyers came by and asked about the recent nature of the upgrades, I had to pause.

Mark -- Indeed it does.

Jeanette - Disclosure is one thing (and very important) but marketing "enhancement" is another.

Pat K. - I know these particular sellers were just trying to be helpful and get the word out about how wonderful there house is.  I guess the thinking is that if they found Zillow others might, as well, and they were right!

Pat T. -- thanks!

5:43am • #10

I don't like this situation at all.  A Seller "tweaking"  his agent's listing is a potential nightmare in the making.  I'd like to see Zillow "lock" an agent driven listing so that no one, even the Seller, can edit information.

10:18am • #11
MAR
10

It's hard to believe that Zillow allows "tweaking" to be made to listings. I'm sure there's a lawsuit coming somewhere where a buyer saw the listing on Zillow and sues the agent for improper disclosure. Let's hope when it happens Zillow gets named as a co-defendant.

4:18am • #12
MAR
26
137,362 Points 10 Featured Posts Localism Sponsor

Why would Zillow do this?  Is this supposed to be another revenue source for them?  Don't they realize the liability involved?  Haven't they seen the lawsuits in this industry?  I hope they get some professional advice soon!

12:03pm • #13

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Ken Montville -- the MD Suburbs of DC

College Park, MD

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RE/MAX Advantage Realty

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