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Bring the Love Back - The Real Estate Wakeup Call

You have lost your consumer

You need to solve this problem by making it someone else's problem
You said you were going to change
You said you were going to connect
You were going to understand their needs
You were going to become integrated
You were going to find out what makes your client tick
You were going to let them into your space
Instead you focused on incentives, impressions, and going "viral"

What happened?

Inspiration, anyone? by geertdesager

Here's your wakeup call. Heed it before it's too late. Be a provider... not an advertiser... and know the difference.

Matt Dollinger

The You Factor

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Posted by Matthew Dollinger on 03/08/2009 10:37 PM

Comments (2)

Consumer Loyalty in the ActiveRain Channel

real estate, advisor, advertising, consumer loyalty, online consumer

Post is included in group: The Lounge at Active Rain
Post is included in group: The Art Of Marketing You
Post is included in group: Realtors®
Post is included in group: It's all about them (ThemThem)
Post is included in group: ABC's of Real Estate Marketing

2 Comments on Bring the Love Back - The Real Estate Wakeup Call

MAR

Hi Matt - It's all about getting to know your consumer and understanding their needs. We need to take time to listen and hear what they're saying. Keeping the "personal" touch alive in our business relationships is important. We won't lose our consumer if we address our customer's needs and understand what they want.

Nice Post! It's a hilarious way to remind ourselves that we need to create and provide value whenever we communicate with our clients.

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