I love open houses. I love doing them and I love the results I get from them.
If you are just doing your signs out the day of your open house and sitting their for 2 hrs then you are clearly not working them to your fullest potential.
I'll be the first to admit that there are days that I really want to just sit for 2hrs and not be bothered. But....when I started getting such fabulous results; my mindset changed.
The first step when you have selected an open house is to put the information everywhere. Put it on your website and any other website you are listed on and put it on your mls listing in the remarks section. Make it known as early as possible that you are having an open house.
The Second step is to pull a list of all the private for sales in the area comparable to yours. Book appointments to preview them. Tell them you have a similar listing and want to check out the competition in case you have visitors interested. Of course you are going to use this introduction to see their homes and to also follow up with them to tell them how fabulous your open house was and ask how they are doing the following Monday. Your goal should be to try to list one of these a week.
The third step is to create a package of all the current listings in the area in case you have visitors wanting to look at bigger or smaller homes. Then create a package of recent sales in the area for those visitors who may not agree with the price or be familiar with the area. Being organized at your open house will make the buyers excited to work with you. Show them you know the market right this minute. Even keep your schedule clear for a couple hours to book appointments afterwards.
Fourth step is to get invites and walk them door to door in the area. Knock on tons of doors introducing yourself and inviting the neighbors to come visit. Perhaps have a wine and cheese open house. These are going to be future listing people!!
Fifth step is to look at MLS and see what other Realtors are having an open house and make sure you know so you can preview your competition and also support each other if needed.
Sixth step is to get your directionals noticed. Have them out a couple days before and tie balloons on them to attract more attention. Putting them out in the morning is only attracting a few hours of people. Having them out for a couple days will allow a lot more people to view them.
Seventh step is to host the open house and have survey's for people as they walk through. Get as much information as you can.
Eighth step is FOLLOW UP. Have thank you cards ready to send out within 24hrs of visitors and get on the call backs asap for feedback. We usually do calls that evening around 8pm for feedback.
A couple additional tips. If your open house is not busy....bring that private for sale list with you and make calls and schedule appointments to visit the privates after the open house.
Set a goal for appointments - I like to always try to get 2 in office appointments booked with buyers from each open house.
**Remember** Don't be a passive Realtor and have the hopes of people flocking to you without any effort. Customize your 7 steps and figure out how you can drive traffic to your open house!
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