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SMOKING HOT!!! calREDD California Statewide MLS Software

By Ted Mackel

Real Estate Agent with Keller Williams Realty Simi Valley 01224852

March 09, 2009 08:34 AM

California Statewide MLS calREDD Today I was fortunate enough to see the demo of the calREDD MLS software system and I was very impressed. My local MLS is a Rapattoni customer and my secondary MLS is a Tempo customer. Both these systems can only run in Internet Explorer and Tempo is something straight out of the Flitnstones Cartoons. I think the Tempo crew forgot that it might be a good idea to include some end users in the design as the GUI is not friendly at all. This is where the Concentric Evolution MLS sofware exceeds. Instead of trying to revamp or improve old technology, this is ground up new product designed by end users. Taking full advantage of Adobe's AIR, it was a pleasure to watch the demo run on a MacBook Laptop on Firefox. If you have not checked your end user statistics on your on real estate website, you would probably be shocked to see that more of your users are probably on Firefox rather than Internet Explorer. I asked about an iPhone application and that will be in the works too. The system can run on Safari on the iphone as the Flash system is for desktop/laptop use not mobile.

The screens, the searches, the maping is all well though out. If you ant to take a peek at the software site check it out at: Concentric Evolution MLS More information about calRedd can be fount at: calREDD

I am very excited as to what this will bring to Real Estate in Califonia and in Simi Valley. Hopefully we can get on board with this project as the tools and oppotunities will be a huge improvemt over what we are stuck with now.

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Anonymous

Richard Duck

Did you hear the one about the software engineer who dies and goes to heaven.

Standing at the Pearly gates to be interviewed for admission, St. Peter says "You seem to have a choice here. I'll leave it up to you to go to Hell or Heaven."

Well, I'd like to see them both and then make up my mind, the engineer says.

So he passes into Heaven and notices a quite place, temperate climate, nothing much happening, people enjoying chamber music and strolls in the park.

He then goes to Hell, where there is much going on. People are eating and drinking, have a great time and partying like there is no tommorrow.

So the engineer returns to St. Peter and says, "You know, I have elected to go with the people in Hell. I think I'll be happier there." In an instant he is swept away to Hell.

He finds himself embroiled in flames, wailing and knashing of teeth, pain and suffering are the common ingrediants of daily activity. He pleads to St. Peter in disbelief, confused he asks. "What's this all about, it is not what I saw when I first visited Hell.

"Oh", St Peter says, "That was the demo version you say before".

Jul 17, 2009 02:57 AM

Fresno Realtor

TED...Before you actually drink the Kool aid... you better check out what the Fresno Realtors and others are saying about the Concentric MLS Software. The demo is a CON.

Check out www.vendorally.com/2009/08/20/calredd-has-fresno-mls-members-seeing-red/

Aug 25, 2009 03:59 AM

Brenda

I am a Fresno REALTOR and loved CAL REDD. CAL REDD had its issues from the launch and should have handled things a little differently. However, our board of directors didn't listen to everyone, only a few whom had big bucks and threats of pulling out and they decided to pull the plug after only 2 weeks. It took 8 weeks for RAP and everyone was griping then. They only gave CAL 2 weeks and made sure not to participate in a possitive way to help with the conversion. CAL REDD is the future and if you have a chance, take advantage of it. I was able to get my BPO research done in 5 minutes and with several open searches, I was able to be prospecting in a way Tempo/Paragon/Rap never will have the capability of doing. But then again, I spent about 4 hours a day for the first week learning what it's capabilities were instead of complaining about the system. Like I said if you have a chance, I hope you give it long enough to prove that it will work beyond your wildest dreams. For now, our board has forced us to switch back. PS did I say the BPO report form is out of this world. I was saving 6 pieces of paper and about 45 minutes a piece in research time. My recommendation is to run parallel for a couple of weeks the next time they launch. Better to have 2 systems than to have one that is now 2 weeks out of date.

Good luck to you all and don't let a 50/50 split spoil it for your county like ours did.

Sep 02, 2009 02:03 PM

Ted Mackel

Keller Williams Realty Simi Valley - Simi Valley, CA

Simi Valley Real Estate Agent

Brenda,

Unfortnately most of our boards are run by older more techno-tarded agents. Our industry is the most resistant to change as I have ever seen. Redfin, Zillow and sites like Trulia know what the public wants and gives it to them. While leadership continues to reject change, my future will get brighter. Unfortunately for them technology improves exponentially. We don't have time. CAL REDD is not without fault in this, but sometimes you have to be bold to to make the leap. Comfort and safety can be a death sentence.

A great book to read is "Who Moved My Cheese"

Unfortunately Rappatoni now has no reason to make their system Firefox compatible.

Sep 02, 2009 02:55 PM

SMOKING HOT!!! calREDD California Statewide MLS Software

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