There are many ways to market ones home staging business.
Most of them are enhanced by having a good web site where you can refer interested people to learn more about you and your business. That way, when you give a talk to a church group or Chamber of Commerce luncheon you can give people a web page to visit.
But you can also get a lot of free traffic from people surfing the web for information on home staging, if your site is properly set up so it can be found.
Unfortunately, most home staging web sites are not easy to find, because they have not been optimized for search engine traffic. About 85% or all web traffic results from searches on search engines like Google, Yahoo, MSN and a myriad of others.
If you were to enter the words "home staging" into Google today you would get over 6 million responses. The top 10 names on the page get the vast majority of actual page views, the others 6 million don't, and that includes your page.
That means that 85% of the people searching for a home stager are unlikely to see your page at all. That's lost business. Business you could have a shot at...if your web pages were properly optimized to get the search engines attention.
There is an entire industry devoted to Search Engine Optimization or "SEO."
But there are some simple steps anyone can do, if you are willing to take action and make your web site more attractive to the search engines. If you do, you will get more traffic to your page. And that's the first step. What you do with that traffic is another issue. But first things first.
In the next week I will be posting a series of articles on SEO. This is a prelude to the release of a major new product. The exact release date and time is being held under wraps for now. The new product is called Market Maker. Not everyone that wants to will be allowed to join when it releases. I encourage you to sign up for additional information at http://homestagingbusinesstips.com/MarketMaker/ComingSoon.html
Today, I want to let you know how easy it is to begin to find keywords that apply to your business and website. In later articles I will tell you how to use these keywords, for that's where the magic of SEO takes place.
There are a lot of expensive paid keyword tools, but the best free tool is Google's. Go to https://adwords.google.com/select/KeywordToolExternal
In the middle of the page, you will see a blank box with directions to enter a single word or phrase. Type in the word "Home Staging." Make sure the box that says synonyms is checked. Then you will need to enter the letters from the Captcha code that is there. This is to confirm you are a person and not a computer or robot. Then click get keyword ideas. When I did this recently I got 127 keywords related to Home Staging and another 73 related terms.
Not all of these are appropriate for a home stager looking to find customers. But many are. This is because different people will use different terms to search for you.
If your web site is only set up to attract some of these keywords, you won't stand a chance of showing up in the results the search engines return at all. There is a lot more to say about all this, and it does matter.
If your web site is properly optimized to get traffic from all the relevant keywords and your competitor across town isn't you will get more business. If your competitor's website is properly optimized and yours isn't you will loose out on business you could be getting.
If you're not turning away customers today because you are too busy, you may want to consider making the effort to understand keywords and how they apply to your web site.
More on this tomorrow. And don't forget to sign up for information on Market Maker. It is designed to put your web marketing on auto pilot and to pay for itself!
Go to http://homestagingbusinesstips.com/MarketMaker/ComingSoon.html
Best wishes,
Earl Netwal
www.HomestagingBusinessTips.com
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