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Anchor Away - A Quick Tip For Sailing To The Top Of Google Search Results

In this sentence "Please visit my website for more information on the neighborhoods of Wicker Park and Lincoln Park". Wicker Park and Lincoln Park are referred to as "anchor text". These are the words Google sees when trying to decide who is going to appear on the first page of search results.

Compare that to this sentence, "For more information about the Wicker Park and Lincoln Park neighborhoods, click here". Now, "click here" is the anchor text.

Which would you rather come up in a search for, "Wicker Park" or "click here"?

Make sure you accurately telling Google what your blog posts are all about, to help with relevant keyword search results.

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Posted by Sara Bonert {Real Estate Internet Marketing} on 03/09/2009 03:47 PM

Comments (11)

Search Engine Marketing in the ActiveRain Channel

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11 Comments on Anchor Away - A Quick Tip For Sailing To The Top Of Google Search Results

MAR

Wow! Great information, Sara! Thanks!

Always appreciate the web ranking advice! Thanks again.

It works as content on the blog itself but it also acts to tell google what the site is about that you are linking to which is why its so important to make this text relevant.

Thanks for sharing. I'll put that info to work for me.

That is a great tip, most people are unaware they should have relevant keywork links such as:

Lethbridge Mortgage Broker

Lethbridge Real Estate

If those are the terms you want to be found by. Of course, if your business name is 'click here', then just disregard this advice, lol.

Sara,

Great point that is really fundamental...yet often overlooked.

Keith

Simple and easy - a highly useful tip. Thank you, Sara.

Great point. It sickens me how uninformed I am on a lot of this stuff.

An oldie but goodie. I really appreciate the reminder...sometimes I can get distracted by other SEO ideas and website strategies and forget the most basic items. I'm going back to my website right now to check my anchor text!