Bowen Family Homes embraces social media with the launch of its blog, www.BowenFamilyHomesBlog.com. Please check it out and sign up for their RSS feed.

We ared thrilled to announce that the regional home builder recently named mRELEVANCE, LLC as its social media agency of record.  We will develop a comprehensive social media presence online for the builder.

Kelly Kenton Fink, Regional Marketing and Internet Director for Bowen Family Homes states, “We chose mRELEVANCE due to their longstanding track record of successful social media marketing for home builders, developers and others in the industry. We look forward to working with them to enhance our Internet marketing efforts with the addition of an effective social media program.”

Bowen Family Homes’ blog will serve as the centerpiece for all of the builder’s social media marketing. The blog will include information on activities and events at communities, as well as other news. It will be the perfect place for potential buyers to get the latest news and incentives.

Mitch Levinson, MIRM, CSP, MBA, managing partner of mRELEVANCE, LLC comments, “According to recent research by Cone, 60% of Americans engage in Social Media, and of those 85% believe that companies should interact with them online. Savvy builders, such as Bowen Family Homes, have entered the conversation, utilizing social media to reach relevant buyers.” He continues, “Effective social media programs use RSS feeds and syndicated content, video and photos to extend the reach of messages exponentially. With these tools, it is no longer each one reach one; the conversation is greatly expanded. It is important for builders to reach buyers where they are looking – online.”