I am not surprised anymore when I look at the pictures on the MLS of homes that didn't sell with another agent before I list the home. I am sure that everyone knows these days that good pictures are a big part of marketing a home effectively. When a home doesn't sell, of course there are many factors; however one of the factors that should be removed if at all possible is having good pictures. Why is it that some agents don't invest in their own business and in their clients' homes by purchasing a good camera and learning how to use it? Now, as a disclaimer, I am not, by any means, a professional photographer. That being said, it doesn't take a Rocket Scientist to see a good picture and a not so good picture. I've seen some pretty horrendous pictures of homes, and I'm sure you have as well.
If you are working in real estate, you are probably looking at a lot of homes online. By looking at the pictures online, you should get a feel for what looks good and what doesn't. If you don't have that eye, have someone else take the pictures for you. There are plenty of photographers who will do this for you. Yes, it will cost you some money, but if your client hires you for this service isn't it worth it to give your client the best that you can give them? We all know that most buyers begin their search online, LOOKING AT PICTURES OF HOMES. If your pictures are bad, the buyer will just move on to the next home.
When taking pictures, are you using a wide-angle lens, or are you just using a typical digital camera? When taking pictures of homes, I've found the wide-angle looks best in most rooms. Here is a picture of a room with a standard digital camera...
It's a beautiful room, but you hardly notice the features since the lens is not capable of getting the room. In addition, the room is too dark. This picture was probably taken with standard flash settings. You see the lights at the left are off also when I recommend all lights on in order to have a bright photo.
Contrast the picture above to the same room shown here with a wide angle lens and better lighting. Now I'm sure a professional photographer could have done an even better job, but I think it looks much better and helped to sell this home.
When marketing a home, if you don't have good photos, make sure you don't skimp on this very important part of the process. In part 2 of this blog, I'll give my tips on getting the best photos possible.