Ginny Mees Launches SingleWomanHomeowner.com

My partner, Ginny Mees, has launched a new site to address the second largest demographic of home buyers in North America - single women homeonwers. The response she is receiving is awesome. Realtors and mortgage brokers across North America are flocking to join her - Women-to-Women Network.

Here is a letter from Ginny:

I’d like to share with you the story of how the SingleWomanHomeowner.com idea developed. It’s a story of several different pieces coming together to form a powerful niche marketing concept.

As I state on the website - "As a divorced single parent raising children, I relocated and purchased homes three times before I ever dreamed of becoming a Realtor." When I became a Realtor, I focused my energies on talking to anyone and everyone to build my business.

1. Over the years, I noticed that 15% to 25% of my business involved single women homeowners – women that had never been married, divorcees, and widows.

• One month I worked with three different women that had no idea a month earlier they would be going through a divorce – each was surprised to find themselves in the position of becoming a single woman homeowner.
• Another month, I helped a single woman purchase her first home and another single woman move up from a condo to a detached home.
• I have helped widows down size and children deal with the sale of the family home when mom needed to move into assisted living.

Each of these women had many questions and concerns regarding homeownership. Each of these unique situations involved a great deal of woman-to-woman time which each client needed and appreciated.

2. I also began to notice that, quite naturally, my single women clients began interacting with my network of affiliates and vendors – my loan officer, title rep, insurance agent, handyman, carpet cleaner and the like. What stood out for me was how the women in my network seemed to naturally form a subgroup of the larger group and that often my single women clients became actively engaged with this subgroup as a kind of support group around their homeownership needs.

3. I am a big fan of BNI – Business Networking International. I have belonged to a local chapter for years and usually have tens of thousands of dollars come my way in referrals each year. I once got a $7 million dollar listing from a woman in my group.

4. I’m also a champion of getting involved in the community – Business books and coaches champion community involvement as a business building support. Professional business people get involved – in Rotary, the PTA, charities, the list is as long as the local community groups. Here is a chance to build a new community group to serve the needs of Single Women Homeowners.

5. Call me biased, but when a client is moving out of the area and is asking me for a referral in another state – I tend to look first for professional women with experience to interview. Call me crazy, but I think a woman better understands and appreciates the issues and needs associated with relocating a family, the importance of neighborhoods and schools, proximity to good retail, and she tends to have a better read on the community’s social pulse.

One day it all came together in the vision of SingleWomanHomeowner.com –

• a national women-to-women network
• a local support group
• a business networking group

…all focused on this specific niche market, single women homeowners, and their specific needs and issues.

And that is the basic idea. I have expanded the power and potential of it by addressing and including assets like: Craigslist, MeetUp, LinkedIn, Xing, and a host of other Internet resources. I am creating dazzling brochures and flyers that you can use locally to attract interest.

When you join SingleWomanHomeowner.com you aren’t just getting a web page – you are getting a very detailed plan and system to help you become recognized as “the” Single Woman Homeowner specialist in your community.

I hope this helps you understand the vision more clearly. The one piece that is missing is the power of what can be created when each member in this magnificent network each begins adding her unique contribution.

I look forward to sharing and networking with you.

Ginny Mees