Today I saw a post by David Painter of Keller Williams in Spartanburg, SC entitled "Dress Your House Well So It Will Sell."
In his blog, David points out how the national stats are clear that sellers need to have their homes "priced right and staged right" in order to sell in this highly competitive buyers' market. He goes on to say how buyers are looking for homes in move-in condition and don't want to spend time painting and remodeling after they move in. I couldn't agree more!
Especially in today's market, it is crucial that your home appears well-maintained and move-in ready or buyers will simply move on to the next property on the list. Some buyers even tell their agents they only want to look at Staged homes.
When you properly prepare your home for sale, you are telling the buyer:
1) You're not desperate.
Have you already purchased your new home and moved in, leaving your old house completely empty except for the cobwebs? That is a clear clue to a potential buyer that you are likely paying two mortgages and are desperate to sell. Hiring a professional Home Stager to Stage it with furniture and accessories will create a beautiful lived-in look that has buyers breaking down the door to view your home! It also shows buyers that you're serious enough about getting your home sold that you've invested in Staging to show it in its best possible light.
2) Your home has been well-maintained.
Today's buyers want a home to be move-in ready. So as they walk through your home they are assessing everything they see, trying to determine whether the home has been well-maintained, or whether they will need to do lots of work before they can move their family in. Not to mention that when they see something that hasn't been well-maintained, they often jump to the conclusion that if the paint/carpet/fixtures haven't been kept up, there are probably many other problems that have been left untended in the home.
Today's buyers are also looking for any reason to ask for a credit to lower your asking price. Is the carpet worn? Credit. Is the paint old and peeling or too bright of a bright color? Credit. They may have mentally taken $15,000 off your asking price before they've even gotten to the back door.
A professional Stager will advise you on the necessary updates you need in order to get your home in proper showing condition. If paint and carpet are required, we will select a neutral yet appealing paint color and the proper carpeting to make your home look brand new and ready for any family to move right in. Once the initial updates are complete we can add the extras that make your house show like a model home.
If you're still living in the home and prefer a Do-It-Yourself option, a Staging Consultation will provide you with a comprehensive checklist of what you can do using mostly what you already have in the home to properly Stage the property. If you want a professional to do the work, a Stager can bring in art, plants and accessories to enhance your home's appeal. If you have a vacant property, we can bring in furniture, art, rugs, plants and accessories to create that model-home look that will entice any buyer!
According to the latest Staging statistics, 94% of Staged homes sell in 35 days or less. If you are serious about selling your home, consult a professional Home Stager.
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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
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Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times, Costco Connection and Frontiers Magazine.
If you would like to see more of our Home Staging work, visit our website. There is an extensive gallery of before & after photos, as well as a list of our Staged properties currently on the market.
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