I received an email message from an AR member which said:
"Mike, since you seem to have a good grip on photography I have a question for you. I know this should be simple but I guess I need a cheat sheet. I couldn't find anything on AR so would you be kind enough to write a blog about it?
What time of day is the best time to take photos of the exterior of the house based on the direction it is facing. Also, is there a good general time of day if I am taking several photos in an area of different places facing different directions.
Thanks so much for all your great photography tips."

Lighting is the key to good photography. For real estate photography you want to avoid shadows, so backlighting is the key. You want the sun behind you. If the front of the house faces east, the morning is the best time. If the front faces west you want to take your pictures in the late afternoon.
A good general time of the day is around noon or early afternoon on a sunny day for most exterior pictures since the sun is overhead and there are few shadows. If it is overcast and your camera has exposure compensation, increase it from +0.5 to +1.0 to brighten the picture. If not you can adjust brightness in Photoshop Elements or other imaging software.
For creative photography you want shadows, so you need to try different times to get the effect you want.
For dramatic evening photography, turn on all the house lights, and take the picture after sunset but before it is totally dark. You will see light coming out of the windows, however there will be enough exterior light to capture the details of the house. White balance will be a problem as you will have two sources of light. Take one picture set on natural light and another set on tungsten lighting. Also you may want to take one set at normal exposure compensation and another at +0.5 or +0.7. Again adjustments can be made with the photo imaging software. For an example of this check out Maureen Henry's BLOG. It is a excellent example, however a white balance adjustment in Photoshop would reduce the yellow from the windows and give it a more natural effect.
For interior room photography avoid mid day, since on sunny days the light coming in the windows will be too bright. The best times are after daybreak and just before sunset. Use a powerful bounce flash or turn on all the lights and adjust the camera white balance for tungsten lighting. If you can do neither, the white balance and brightness can be adjusted in Photoshop Elements or other imaging software later.
As a general rule of thumb pay attention to lighting, avoid shadows and get some photo imaging software. The brightness adjustment could be your best friend.
If you have questions or need me to clarify any of these points please comment and I will reply.

Mike Stankewich, Realtor, Huntington Beach, Orange County, California
ZipRealty, Inc.
Huntington Beach Real Estate
Your Huntington Harbour, SeaCliff, and Seabridge Real Estate Expert in Huntington Beach
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