Do newsletters help you attract new business?
There's no doubt that the benefits of online advertising have reduced the overall importance of advertising listings in print media.
But what about newsletters?
Has the growth of blogging and social media, such as Twitter and Facebook reduced the use ...and usefulness of newsletters?
Keeping In Touch
In the past, newsletters have been ideal ways to keep in touch with clients and contacts...but at intervals ranging from monthly to annually.
In today's instant world, I wonder how effective newsletters...as less frequent communications...can be.
Certainly from marketing perspective, newsletters can help get your message out...but is anyone paying attention to your message?
How do your clients feel about about your newsletters?
Time to stop wondering...and get some answers to my questions...but I need your help.
Please take a few minutes to answer these questions.
Simply answer the questions in the comment box at the bottom of this posting.
After a week or so, I'll consolidate the responses into some kind of a summary and post this summary.
The Questions
Question 1: Do you use newsletters in either hard-copy or electronic format? Why or why not?
Question 2: What benefit do you receive from your newsletters?
Question 3: How do your clients feel about your newsletters?
I thank you in advance for passing on your thoughts about newsletters.
And I also encourage you to forward this posting to our colleagues and invite them to pass on their thoughts as well.
It seems to me that if I am having these questions about newsletters, other people must also be asking the same or similar things.
So let's stop pondering the questions...and come up with some answers that will help all of us.
One final comment on newsletters...to learn more about their relative advantages and disadvantages click here. It might help you formulate your answers.
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I use an e-newsletter and have found it very valuable and I can track who is reading what and looking at what