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We are really in a market full of surprises.

I remember when Boca Developers started marketing their exclusive 972-unit condo development Marina Grande on the Halifax, their sales people were absolutely confident in their company's financial strength to the point of being cocky .

Located on the west side of Intracoastal by Seabreeze bridge, it offered terrific vistas, and the lure of the luxury and comfort never seen before in the area dotted with small commercial, little cottages, mobile homes. These 25 towers came from out of this world. They were supposed to represennt the best in living, a lifestyle destination, a catalyst for change in the surrounding area... It is an awesome project, that came at the wrong time. Just two years earlier and they would be OK. But they came on the height of the market, and this means that there were too many of those who planned on flipping the unit for yet even more money, that developer was asking.

Marina Grande on the HalifaxThey had billions and billions of dollars in their developments and that was true. One of the the largest if not the largest condo developer in Florida had an incredibly good portfolio of the most stunning properties in Florida.

The overwhelming majority of their properties are in South Florida, but their vision stretched a bit further and reached Daytona Beach area.

They tried to put the development on the ocean, but could not overcome the opposition to rezoning the part of beachside from Tourist to Residential, and then they bought a shopping center after Publix, which was the anchor, left for US location. They bought that 12-acre piece for a very good price, and then they bought the apartment complex just north of this site, so that they could expand.

Administratively they were in Holly Hill, a small town lost between bigger neighbors. When offered a project of that magnitude, the locals did not mount enough opposition, and, luckily, the project got all what they wanted in terms of density, height, etc.

They opened the sales center and offered the brokers cooperation on good terms, and the presales started. The initial idea was to build a tower (4 projected with 972 units, plus Marina), sell it, and then build the next one, and so forth until completed.

The presales were brisk and they started the construction of the second tower while they were still preselling the first one. Life was wonderful, and there was enough optimist for more towers like these. Then the market stumbled, and the sales started slowing. More and more of the buyers were canceling reservations, so they were filling for those who withdrew, and the number of units for sale was pretty stable, then the market started sliding down.

When time came to closings, a lot of would be buyers did not want to close. Many were investors, who simply did not see any business sense to buy out something that instead of a flip was quickly becoming a serious liability. Units not on the ocean and not in a core downtown, sort of like the enclave in the sea of small commercial, mobile home parks around, this was not the ideal rental place. the projects scheduled just south of it, which would enhance the area and together with the Marina Grande on Halifax create its own world, its own cluster, were put on hold.

The buyers refused  to close and instead initiated the lawsuit.They claimed that Developer did not built the promised number of slips, and now reduced the number of slip dramatically, and some other stuff insisting on misrepresentation, as far as I heard from people who reserved the units there.

Though this is not a guarantee of winning and walking away with the deposit, and there were already decisions on similar lawsuit brought against the developer in South Florida and the Buyer lost the first and second round, when the appellate court ruled in favor of the developer.

Marina Grande on the HalifaxBut what it did, was effectively halting the closings, and that hurt developer big time. They got to a point that they were not moving anywhere, and they are now in the process of returning properties to the Lenders. Nearly all of their developments were given or in the process of being given back to the Lenders.

So, who got Marina Grande on the Halifax? Here's the new owner: Momentis Property Group from South Florida (http://momentispg.com/mgrb.html). 786-523-0220

I went to the Towers. The sales center is closed, and Laura & Jessica now operate from the lobby of the second tower. You come to the gate, security writes down all you information, and the license tag, and lets you in. You go to the garage, park there and then enter the lobby. Everything is beautiful. The only problem is that there are very few people there. According to the salespeople, out of just about 70 closed units in both towers, only half lives there. They said they hope that they will start sales in a month. Does it mean the lawsuit is over? They do not know. My calls to the new owner were left unanswered.

If I understand what is going on, Boca Developers gave back the towers, but retained the land for the other 2 towers planned for this location. I liked that. This is too good to be left unfinished. I want them to complete this project, and then do their other approved project for two 22-story Towers on Beach Street. This project is in CBD, and it will really bring people to downtown.

Plans are fantastic. Money is scarce. What a mismatch.

If I were a Rockefeller...I would buy the project.

P.S. I took these photos with IPhone. I am disappointed with the quality. I understand that this is a tiny camera, and I want too much, but I am still disappointed.

P.P.S. This is my opinion, expressed here, and I wrote this based on what I read, heard, thought or saw. I try to be accurate, but there may be mistakes or different interpretations of events, and you should not base any decisions on my opinion only.

 

9 Comments on If I Were John Rockefeller...

MAR
13
2009
828,821 Points 156 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master

Hi Jon, What a scenario. This was or is an amazingly well written account . I am totally impressed. And besides that the iPhone pictures ( congratulations on getting one) are actually pretty fair. The picture is pretty good.

7:41pm • #1
1,479,384 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Jon, I just want to say that I was admiring the photos as I read your piece.  That is quite a story, and your IPnone camera works just fine. 

8:43pm • #2
591,941 Points 22 Featured Posts Outside Blog Attended Rain Camp

I think your photos turned out fine. But I have a question. When this project was originally being built, did you have much faith in it? I don't mean now that the prices have come down. I mean, at the time of the pre-construction, and ground-breaking prices. I'm just wondering what other local agents thought. Because a lady in my yoga class kept asking me about it at about the same time the market was screeching to a halt. I kept discouraging her at that time. But she did it anyway. And she ended up walking away from a very large deposit, since by the time it came to close on it, she couldn't sell it for anywhere near it's value, and she didn't want to own a property that would take the next 10 years (or more) to be worth what she was paying. I didn't see her for a while, and ran into her again recently. She was saying that even though she lost a lot of money, she's glad they backed out, since the entire project skidded to a halt. BUT, now she's thinking about buying there again, since the prices are now realistic, and hopefully the new owners will complete the plans.... I hope this doesn't sound negative on your blog. I'm referencing a situation that occurred during the sellers' market. The situation is completely different now, and as I said, she's considering buying there now that the market is stabilizing. =)

10:31pm • #3
MAR
14
2009
608,292 Points 26 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Jon, I have an iPhone and use it for many blogging photos. The composition of your photos is great and the quality is fine for a post. Here in Jacksonville we have buildings that were on the drawing board but didn't even come out of the ground. Your area is fortunate that someone has bought this project and is going to finish it. Many areas are not so fortunate and buldings sit half-finished.

1:13am • #4
977,787 Points 81 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Frank & Sharon - we are no more lucky than the rest of Florida. There were so many terrific projects on the drawing board, and many that even got approved, and even those that pulled the permits, and started doing boring tests, clearing, just to drag to better times, but each permit, I guess, is only 6 months, and to keep running uninterrupted for more than 18 months maybe not possible, and the economy was not improving, and, actually was making going ahead impossible as financing for condos became nearly impossible, so a lot of them never materialized beyond the chain fences.

Marina Grande is not a completed project in terms of adding two more towers and the Marina, but it is fully functional now with two completed towers, that people can live and enjoy. The company that got it will sell the units and make money on the sale. My understanding that they have nothing to do with the 2 unbuilt towers, and that Boca developers retained the right to the land and will come to the project once the money start flowing, and people start coming to the area.

Not flippers, vacation or permanent residents.

11:09am • #5
977,787 Points 81 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

William - As usual, thanks for encouragement. I would rather write sloppy blogs about huge success stories, but the reality is that I can write as sloppy as conceivable, and it will not change the reality.

I am fascinated by the unfolding of events, that were not meant to be. We all will learn our lessons here.

Vulnerability is one of the lessons. I tend to believe before that the bigger you were, the more stability was there. I thought that small developments could suffer in downturn market, but not to the extent the big ones do. Actually, I thought they have enough stability and muscle to go throught the bad times easier, and I was right only in terms of time. If there wold be months, then like with waves in the ocean: the bigger the ship, the more chances to survive. But now I see that it is simply a matter of time, and if they have to lay low for longer periods of time, they can't.

11:15am • #6
977,787 Points 81 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Lisa - you do not even know how often I ask myself the same question. I read it in your comment and started laughing.

I was between the rock and the hard place. I had serious doubts, as I do not believe too much in miracles, and with all the prices going crazy, I was skeptical. At the same time I was reading Realtor Magazine, listening to gurus, and they were so hyped, that I was asking myself whether everyone can be wrong, and me the only one being right.

I did not believe others, I did not believe myself. It was business, meanwhile, so I was very tempted to get my piece of the pie.

Anyway, I had 2 units reserved there for my clients, and I pushed them into canceling, which they did. They canceled their reservation, and they canceled me out of their list as well.

Oh well, at least they do not see dreams how they chase me with a shotgun.

I will write a blog, because this is a terrific question, and I have to really answer it.

There is nothing negative, so no worry. As long as it is not vile, I can take negative, and this is fine. I do not delete comments. And I appreciate you very thoughtful comment.

11:22am • #7
977,787 Points 81 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

By the way, about the camera. I was not trying to say that it is terrible, because it is not. All I was saying was that it is not going to replace my digital Canon, as the quality would have been drastically different.

Don't forget, these photos went through quick fix on Photoshop.

It is also and idea to shoot photos with digital SLR and IPhone and then compare. Wouldn't it be fun?

I understand the benefit of IPhone, as I can at least take photos when I need even if my Canon is in the office, or my assistant is using it to take photos of beautiful girls on the Beach (haven;t seen the blog with these photos so far, but this is OK).

11:26am • #8
MAR
15
2009
1 Featured Post Called Shot Master

Jon,

There are serious problems when the buildings like Marina Grande on the Halifax are staying virtually empty. In one of the towers there was a water leak and from the 19th floor the water got to the 3rd floor. The problem was that nobody lives in all those units, so the water damage was taken care of in timely manner simply because when it was detected, it was too late and it cost owners exrobitant amount of money.

12:03pm • #9

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