Twitter is a (free) social networking platform where users can post 140-character texts updates. You can follow others, others can follow you, and you see the updates from those who you are following. Insert links if you like, or simply write about what you are doing or how you are feeling at the moment. It's called micro-blogging, and it is brilliant! Here is why real estate agents should use Twitter, and use it often!
Send updates to your followers. Short and sweet messages about what you are doing will usually interest your followers. They choose to follow you, so they want to hear from you! A good example would be "Just got my 5th lead today through my web site. Yes!!" It shows that you are a top notch agent who is getting business. A bad example would be "On the toilet. Back in 5." Nobody cares (or really wants to know) if you are using the facilities
Feed your blog posts into your Twitter account. When you write a blog post, you can set it up through a service like TwitterFeed to automatically update your Twitter status with the title of your post and a link to it. Active Rain gives you that option as well. You can accomplish this on your profile page.
Stay updated on whats happening in your community and/or industry. When you follow others, especially those in your community (aka locals) or industry (aka real estate agents), you will stay abreast of current issues, events, news, places, developments, the list goes on. You'll even know what people think of those things. It's quite insightful!
Keep in touch with your clients. Many of your past and present (and even future) clients are probably already using Twitter. Follow them! They will give you insight into their lives and whats going on with them. When you follow them, perhaps they'll follow you back, and that is fantastic. Then they will stay updated on what you are doing as well. So keep tweeting about how you are upping your marketing efforts, working with buyers and sellers, and post market statistics... not to mention your blog entries!
Feed your tweets into your blog. There is a way to do this, but since I currently feed my blog posts into my Twitter status, I don't feed my tweets into my blog. It seems silly, but if anyone has a reason for me to starting feeding my tweets into my blog, do tell! I'd love to hear why it is brilliant as well.
If you are new to Twitter, or haven't started using it yet, go sign up for an account now, and then go here to download a free (and short) online book by @Nik_Nik called "Twitter for Real Estate Twits." It will help you get started, and goes through everything you need to know about Twitter, including the lingo.
So, to sum it all up. Twitter and Real Estate work together in a BRILLIANT way. Why would anyone NOT tweet?!
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