Good Housekkeping to unveil green seal

Just read a great article from Caryn Rousseau of Associated Press on how  Good Housekeeping will unveil the new Green Housekeeping Seal in the April issue.  The magazine, with a circulation of 25 million, has partnered with the Santa Barbara based environmental consultancy firm Brown & Wilmanns Environment to develop the green criteria.  Determining what products get the green thumbs-up will include evaluating its health value and toxicity.  Its a combination of looking at the materials that go into the product aspects of waste, energy use, water use and certainly the potential health impacts associated with the products, " said Michael Brown of Brown and Wilmanns.  This should help eliminate some of the Greenwashing that is going on.